Desktop as a Service - Kazakhstan

Revenue in the Desktop as a Service market is projected to reach US$5.01m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 16.22%, resulting in a market volume of US$10.62m by 2029.
The average spend per employee in the Desktop as a Service market is projected to reach US$0.49 in 2024.
In global comparison, most revenue will be generated United States (US$2.04bn in 2024).

Definition:

Desktop as a Service (DaaS) refers to the type of public cloud service that provides virtual desktop environments and is accessible from any device with an internet connection. It is a cloud solution that virtualizes the desktop experience, thus providing convenience, mobility, and ease of management while freeing the users from the constraints of traditional hardware-based computing. A typical example of this type of service is VMware Horizon Cloud.

Additional Information:

The Desktop as a Service (DaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in the DaaS market include companies such as VM Ware (Horizon Cloud), Dell Technologies cloud, and Nutanix Frame.

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Virtual desktop services for remote work, such as Amazon WorkSpaces and Zoho Workplace
Virtual desktop infrastructure (VDI), such as VMware Horizon Cloud and Citrix Virtual Apps and Desktops
Virtual desktop services for graphics-intensive applications, such as Teradici cloud access software and NVIDIA Virtual GPU (vGPU)
Virtual desktop services for other use cases, eg, specific industry applications and secure and compliant solutions, such as HPE GreenLake VDI and Dizzion DaaS

Private cloud services, such as IBM Cloud Private, Microsoft Azure Stack HCI, and VMware vCloud Suite
Physical data centers, such as Dell PowerEdge Servers, Lenovo Think System Servers, and HPE ProLiant Servers

The Desktop as a Service market within the Public Cloud sector in Kazakhstan is experiencing substantial growth, fueled by factors such as the increasing demand for remote work solutions, enhanced IT infrastructure, and rising investments in cloud technologies.

Customer preferences: Consumers in Kazakhstan are increasingly favoring flexible work environments, leading to a heightened interest in Desktop as a Service (DaaS) solutions that support remote productivity. This trend is further influenced by a younger, tech-savvy demographic that prioritizes mobility and accessibility in their work tools. Additionally, the rise of startup culture in urban areas has driven demand for scalable IT solutions, while a growing awareness of cybersecurity concerns is motivating businesses to adopt cloud-based services for enhanced data protection and collaboration.

Trends in the market: In Kazakhstan, the Desktop as a Service (DaaS) market within the Public Cloud sector is experiencing significant growth as businesses increasingly adopt remote work models. The shift towards flexible work environments is propelled by a younger workforce that values mobility and accessibility. Urban startups are driving demand for scalable IT solutions, while heightened cybersecurity awareness is pushing companies to seek cloud-based services for improved data protection. This trend not only enhances productivity but also fosters collaboration, creating new opportunities for service providers and prompting established IT firms to innovate their offerings.

Local special circumstances: In Kazakhstan, the Desktop as a Service (DaaS) market within the Public Cloud sector is shaped by unique geographical and cultural factors. The vast and often remote landscapes necessitate reliable digital solutions for businesses operating in varied locations. Additionally, the country’s rich cultural diversity fosters a strong emphasis on collaboration and knowledge sharing, driving demand for cloud services that enhance teamwork. Regulatory support for digital transformation further accelerates market growth, as government initiatives encourage the adoption of innovative technologies, positioning DaaS as a key enabler for local enterprises.

Underlying macroeconomic factors: The Desktop as a Service (DaaS) market within the Public Cloud sector in Kazakhstan is significantly influenced by macroeconomic factors such as national economic stability, global technological trends, and government policies promoting digital transformation. The country's ongoing economic diversification efforts aim to reduce dependence on oil revenues, fostering a more resilient business environment. Additionally, increased foreign investment in IT infrastructure and services enhances the capabilities of local cloud providers. Global trends toward remote work and digital collaboration further accelerate demand for DaaS solutions, positioning them as essential tools for enhancing productivity and operational efficiency in diverse sectors across Kazakhstan.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.