Software as a Service - Kazakhstan

Revenue in the Software as a Service market is projected to reach US$278.50m in 2024.
0.0 dominates the market with a projected market volume of 0.0 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.10%, resulting in a market volume of US$696.00m by 2029.
In global comparison, most revenue will be generated United States (US$187.20bn in 2024).

Definition:

Software as a Service (SaaS) refers to the type of public cloud service that delivers software applications over the internet on a subscription basis. Users can access and use the software through web browsers without having to install or maintain it locally. SaaS eliminates the need for purchasing, installing, and updating software, thus offering convenience and automatic updates while allowing users to focus on using the software to meet their requirements. The SaaS market includes the companies that provide these types of cloud-based software resources and services to individuals, businesses, and organizations. A typical example of this type of service is Microsoft Office 365, an SaaS suite of applications (e.g., Word, Excel, and PowerPoint) available for purchase by subscription and accessible via a web browser.

Additional Information:

The Software as a Service (SaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the SaaS market include companies such as Microsoft (Office 365), Salesforce (Customer 360), Oracle (Cloud applications), and IBM (Cloud).

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Enterprise software, such as SAP ERP, Oracle ERP Cloud, Salesforce CRM, and Microsoft Dynamics365
Productivity software, such as Microsoft 365, Google Workspace, and Adobe Creative Cloud

System infrastructure software, such as Microsoft Windows Operating System and Linux Operating System
On-premises software, such as on-premises versions of Microsoft Office, SAP ERP, and Oracle Database
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

The Software as a Service Market in Kazakhstan within the Public Cloud Market is experiencing average growth, driven by factors like the increasing demand for digital solutions, growing awareness of health issues, and the convenience of online services. This growth is impacted by the country's growing economy and the government's focus on digital transformation.

Customer preferences: With the rise of digital transformation and the increasing adoption of cloud-based solutions, the Software as a Service Market within the Public Cloud Market in Kazakhstan has experienced a notable shift towards remote work and collaboration tools. This is driven by the changing work culture and the need for more efficient and flexible ways of working. Additionally, the demand for software solutions that enable remote access and data security has also seen a significant rise, as businesses prioritize the protection of sensitive information in a rapidly evolving digital landscape.

Trends in the market: In Kazakhstan, the Software as a Service Market within the Public Cloud Market is experiencing a surge in demand for cloud-based HR management and collaboration tools. This trend is driven by the increasing adoption of remote work and the need for efficient and secure communication and collaboration among employees. As this trend continues to grow, it will bring significant benefits to businesses, such as cost savings, improved productivity, and streamlined processes. However, it also presents challenges for industry stakeholders, such as data privacy and security concerns and the need for continuous innovation to meet evolving market demands.

Local special circumstances: In Kazakhstan, the Software as a Service Market within the Public Cloud Market is experiencing rapid growth due to the country's favorable business environment, increasing digitalization efforts, and growing IT sector. Additionally, the government's push for digital transformation and modernization of industries has led to a high demand for cloud-based solutions. Moreover, the country's strategic location, situated between Europe and Asia, makes it an attractive market for international companies looking to expand their SaaS offerings.

Underlying macroeconomic factors: The Software as a Service Market within the Public Cloud Market in Kazakhstan is impacted by macroeconomic factors such as the country's economic stability, government policies, and technological advancements. With a growing digital economy and increasing investment in IT infrastructure, Kazakhstan is witnessing a rise in the adoption of cloud-based solutions. Additionally, the country's supportive regulatory environment and initiatives to promote digital transformation are further driving the growth of the SaaS market. Moreover, the increasing demand for cost-effective and scalable solutions, coupled with the rise in remote work due to the COVID-19 pandemic, is also fueling the demand for SaaS in Kazakhstan.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.