The Application Outsourcing market in Turkey has seen significant growth in recent years.
Customer preferences: Turkish companies are increasingly turning to Application Outsourcing to reduce costs and improve efficiency. Many companies are also looking to outsource their IT functions to third-party vendors in order to focus on their core business activities.
Trends in the market: One of the key trends in the Turkish Application Outsourcing market is the growing demand for cloud-based services. This is due to the increasing use of mobile devices and the need for companies to access their data and applications from anywhere. Another trend is the rise of digital transformation, which has led to an increased demand for software development services.
Local special circumstances: One of the unique features of the Turkish market is the large number of small and medium-sized enterprises (SMEs). These companies often lack the resources to develop and maintain their own IT systems, making outsourcing an attractive option. Additionally, the Turkish government has been actively promoting the country as a hub for technology and innovation, which has helped to attract foreign investment.
Underlying macroeconomic factors: Turkey's location at the crossroads of Europe and Asia has made it an attractive destination for multinational companies looking to expand their operations. The country also has a large and young population, which has created a growing demand for technology services. However, political instability and currency fluctuations have posed challenges for the Turkish economy in recent years.
Data coverage:
The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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