Turkey, a country located in both Europe and Asia, has been experiencing a rapid growth in its web hosting market in recent years.
Customer preferences: Turkish customers tend to prioritize local providers over foreign ones, as they believe that local companies can better understand their needs and provide more personalized services. Additionally, customers in Turkey are increasingly looking for web hosting solutions that offer high speed, security, and reliability, as well as easy-to-use interfaces and customer support in their native language.
Trends in the market: One of the major trends in the Turkish web hosting market is the increasing adoption of cloud-based hosting solutions. This is driven by the growing number of small and medium-sized enterprises (SMEs) in the country, which are looking for cost-effective and scalable hosting solutions to support their online presence. Another trend is the rise of managed hosting services, as businesses seek to outsource their IT infrastructure management to third-party providers. Additionally, there is a growing demand for e-commerce hosting solutions, as more businesses in Turkey are starting to sell their products and services online.
Local special circumstances: Turkey has a rapidly growing tech industry, with a large number of startups and tech companies emerging in recent years. This has created a strong demand for web hosting services, as these companies require reliable and scalable hosting solutions to support their online operations. Additionally, Turkey has a young and tech-savvy population, with a high rate of internet and smartphone usage. This has led to a high demand for online services, including web hosting.
Underlying macroeconomic factors: Turkey's growing economy and increasing internet penetration rate are driving the growth of the web hosting market. Additionally, the government's efforts to promote the development of the tech industry through various initiatives and incentives are also contributing to the growth of the market. However, political instability and economic uncertainty in the country may pose challenges to the growth of the market in the future.
Data coverage:
The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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