Ride-hailing - Poland | Statista Market Forecast

Poland is expected to witness a significant growth in the Ride-hailing market in the coming years.
By 2024, the revenue in this market is projected to reach US$214.00m, and this is expected to grow annually at a rate of 5.28%, resulting in a market volume of US$276.70m by 2029.
The number of users in this market is expected to reach 10.21m users by 2029, with a user penetration of 22.3% in 2024 and 26.3% by 2029.
The average revenue per user (ARPU) is expected to be US$23.84.
The Ride-hailing market is an online-only market.
When compared globally, China is expected to generate the most revenue in this market, with a projected revenue of US$60bn in 2024.
The Ride-hailing market in Poland is dominated by the homegrown app, iTaxi, which has gained popularity due to its competitive pricing and local presence.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The Ride-hailing market in Poland has experienced significant growth in recent years, driven by changing customer preferences and the availability of innovative technology.

Customer preferences: Customers in Poland are increasingly turning to ride-hailing services as a convenient and cost-effective alternative to traditional taxis. The ability to book a ride through a mobile app and track the driver's location in real-time has made the process of getting a ride much more seamless and efficient. Additionally, ride-hailing services often offer competitive pricing and a variety of vehicle options to cater to different customer needs and budgets.

Trends in the market: One of the key trends in the ride-hailing market in Poland is the rise of local players. While international ride-hailing companies have a presence in the country, local companies have gained significant market share by offering tailored services that cater to the specific needs of Polish customers. These local players understand the local market dynamics and have adapted their offerings accordingly, which has resonated well with customers. Another trend in the market is the increasing popularity of ride-hailing services in smaller cities and rural areas. Initially, ride-hailing services were mainly concentrated in major cities, but they have now expanded their operations to reach customers in smaller towns and rural areas. This expansion has been facilitated by the growing availability of smartphones and internet connectivity, which has made it easier for customers in these areas to access ride-hailing services.

Local special circumstances: Poland has a well-developed public transportation system, with extensive bus and tram networks in major cities. However, there are certain situations where ride-hailing services offer a more convenient option. For example, during late-night hours when public transportation options are limited, or when customers have to travel to areas that are not well-served by public transportation. Additionally, ride-hailing services are often preferred by tourists and visitors who are unfamiliar with the local transportation system.

Underlying macroeconomic factors: The growth of the ride-hailing market in Poland is also influenced by underlying macroeconomic factors. Poland has experienced steady economic growth in recent years, which has led to an increase in disposable income levels. As a result, more people are able to afford ride-hailing services and are willing to spend money on convenience and comfort. Furthermore, the high rate of smartphone penetration in Poland has made it easier for customers to access ride-hailing services and has contributed to the growth of the market. In conclusion, the ride-hailing market in Poland is developing rapidly due to changing customer preferences, the rise of local players, the expansion of services to smaller cities and rural areas, and underlying macroeconomic factors. As the market continues to evolve, it will be interesting to see how ride-hailing companies adapt to meet the evolving needs of Polish customers and navigate the competitive landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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