Car Rentals - Poland

Poland

Highlights

According to projections, revenue in Poland's Car Rentals market is expected to reach US$484.80m by 2024.
Furthermore, an annual growth rate of 3.30% is anticipated from 2024 to 2029, resulting in a projected market volume of US$570.30m by 2029.
It is also predicted that there will be 2.30m users users in the Car Rentals market by 2029, with user penetration expected to be 5.2% in 2024 and 5.9% by 2029.
The average revenue per user (ARPU) is expected to be US$231.80.
Moreover, it is projected that 58% of the total revenue generated in the Car Rentals market will be from online sales by 2029.
Finally, in comparison to other countries, United States is expected to generate the most revenue, with projections of US$32bn in 2024.
Car rental demand in Poland has been steadily increasing due to rising tourism and business travel in the country.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Car Rentals market in Poland has been experiencing significant growth in recent years, driven by several key factors.

Customer preferences: One of the main reasons for the growth of the Car Rentals market in Poland is the changing preferences of customers. With increasing disposable incomes and a desire for convenience, more people are opting for car rentals instead of owning a car. This trend is particularly prevalent among younger generations who value flexibility and freedom of movement. Additionally, tourists visiting Poland are also increasingly choosing to rent cars to explore the country at their own pace.

Trends in the market: The Car Rentals market in Poland is witnessing several trends that are shaping its growth. Firstly, there is a shift towards online bookings and digital platforms. Customers are increasingly using online platforms to compare prices, book cars, and manage their reservations. This trend is driven by the convenience and ease of use offered by online platforms, as well as the availability of competitive prices. Another trend in the market is the increasing demand for eco-friendly and electric vehicles. As awareness about environmental issues grows, more customers are opting for car rental companies that offer electric or hybrid vehicles. This trend is further supported by government initiatives and incentives to promote sustainable transportation.

Local special circumstances: Poland's growing tourism industry is a significant factor contributing to the growth of the Car Rentals market. The country has seen a steady increase in the number of international tourists, attracted by its rich history, cultural heritage, and natural beauty. These tourists often prefer to rent cars to explore the country's various attractions, including its picturesque countryside and charming small towns.

Underlying macroeconomic factors: The growth of the Car Rentals market in Poland can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, resulting in higher disposable incomes and increased consumer spending. This has led to a greater demand for car rentals as people have more money to spend on travel and leisure activities. Furthermore, Poland's membership in the European Union has opened up opportunities for international car rental companies to enter the market. This has increased competition and led to a wider range of options for customers, driving the overall growth of the market. In conclusion, the Car Rentals market in Poland is experiencing significant growth due to changing customer preferences, increasing tourism, and favorable macroeconomic factors. The shift towards online bookings, the demand for eco-friendly vehicles, and the country's growing tourism industry are all contributing to the expansion of the market. With these trends and circumstances in place, the Car Rentals market in Poland is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.