Bus Tickets - Kenya | Statista Market Forecast

Kenya's Bus Tickets market is expected to experience a surge in revenue, with projections reaching US$10.06m by 2025.
This revenue is anticipated to grow annually at a rate of 6.08%, resulting in a market volume projection of US$12.74m by 2029.
Additionally, the number of users in this market is expected to reach 1.05m users by 2029, with user penetration projected at 1.5% in 2025 and 1.7% by 2029.
The average revenue per user (ARPU) is expected to be US$11.94.
Moreover, online sales will account for 23% of total revenue in the Bus Tickets market by 2029.
In comparison to other countries, China is expected to generate the highest revenue in this market, with projections of US$5bn in 2025.
Kenya's bus market is experiencing a shift towards eco-friendly vehicles, with more companies investing in electric and hybrid buses.

Definition:

The Bus tickets market consists of tickets for long-distance travel or cross-regional travel by bus or coach. This includes country-specific providers of bus transport, e.g., Eurolines, National Express and Greyhound. As a rule, travel for single passengers and groups or time-limited subscription-based travel can be booked up to a year in advance. Tickets for public transport, for within a city or other local travel are not included.

Additional Information:

The main performance indicators of the Bus tickets market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Tickets for long-distance travel or cross-regional travel by bus or coach
Time-limited subscription based travel
Line service and regular, scheduled bus service
All online and offline booked long-distance bus tickets regardless of the purchase channel

Tickets for public transport, for within a city or other local travel
Bus trips that are organized as an excursion or specifically for a travel group

Bus Tickets: market data & analysis

The Buses market in Kenya has been experiencing significant growth in recent years, driven by customer preferences for reliable and affordable transportation options.

Customer preferences: Customers in Kenya prefer buses as a mode of transportation due to their affordability and convenience. Buses provide a cost-effective alternative to private cars and taxis, especially for long-distance travel. Additionally, buses are preferred by many commuters for their reliability and safety features.

Trends in the market: One of the key trends in the Buses market in Kenya is the increasing demand for luxury buses. As the country's middle class continues to grow, there is a rising demand for more comfortable and luxurious travel options. Luxury buses offer amenities such as air conditioning, reclining seats, and onboard entertainment systems, which attract customers looking for a more premium travel experience. Another trend in the market is the shift towards eco-friendly buses. With growing concerns about environmental sustainability, there is a rising demand for buses that run on clean energy sources such as electricity or natural gas. This trend is driven by both customer preferences and government initiatives to reduce carbon emissions and promote green transportation.

Local special circumstances: Kenya's transport infrastructure, particularly in rural areas, is still developing. This creates a need for buses to connect remote regions and provide transportation options to underserved communities. Buses play a crucial role in bridging the transportation gap and improving accessibility in these areas.

Underlying macroeconomic factors: Kenya's growing population and urbanization rate contribute to the increasing demand for buses. As more people move to cities and towns, the need for efficient and affordable transportation becomes more pronounced. Buses are a cost-effective solution for mass transportation, making them a popular choice among urban dwellers. Furthermore, Kenya's tourism industry is a significant driver of the Buses market. The country attracts a large number of tourists each year, who rely on buses for sightseeing and transportation between different destinations. The growth of the tourism sector directly translates into increased demand for buses. In conclusion, the Buses market in Kenya is witnessing growth due to customer preferences for affordable and reliable transportation options. The market is characterized by a growing demand for luxury and eco-friendly buses. Additionally, the need to improve transport infrastructure in rural areas and the influence of Kenya's population growth and tourism industry are driving the market's development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of bus tickets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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Bus Tickets - Kenya

Revenue

Sales Channels

Analyst Opinion

Users

Global Comparison

Methodology

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