The Large Cars market in Kenya has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: In Kenya, there is a growing demand for large cars due to several factors. Firstly, the rise in disposable income among the middle class has led to an increase in purchasing power, allowing more consumers to afford larger vehicles. Additionally, large cars are often seen as a status symbol, reflecting a certain level of wealth and success. As a result, many consumers aspire to own a large car as a symbol of their social status. Furthermore, large cars are also popular among families who require more space and comfort for their daily transportation needs.
Trends in the market: One of the key trends in the Large Cars market in Kenya is the shift towards more fuel-efficient and environmentally friendly vehicles. As the global focus on sustainability and climate change increases, consumers are becoming more conscious of their carbon footprint. This has led to a rise in demand for hybrid and electric large cars, which offer lower emissions and better fuel efficiency compared to traditional petrol or diesel vehicles. Additionally, technological advancements in the automotive industry have led to the development of more advanced safety features and connectivity options in large cars, further driving consumer interest.
Local special circumstances: Kenya has a unique set of circumstances that contribute to the growth of the Large Cars market. Firstly, the country has a large and growing population, which translates to a larger customer base for car manufacturers. Additionally, Kenya has a well-developed road infrastructure, making it easier for consumers to own and drive large cars. Furthermore, the country has a strong car culture, with many Kenyans valuing car ownership as a symbol of success and achievement. This cultural mindset has created a favorable environment for the growth of the Large Cars market.
Underlying macroeconomic factors: Several macroeconomic factors contribute to the growth of the Large Cars market in Kenya. Firstly, the country has experienced steady economic growth in recent years, leading to an increase in disposable income among consumers. This has allowed more individuals to afford large cars and contribute to the growth of the market. Additionally, the government has implemented policies to support the automotive industry, such as reducing import duties and taxes on vehicles. These measures have made large cars more affordable and accessible to consumers, further driving market growth. Overall, the Large Cars market in Kenya is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. With the rise in disposable income, the shift towards more fuel-efficient vehicles, and the country's car culture, the market is expected to continue growing in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
