Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Kazakhstan is experiencing significant growth due to various factors. Customer preferences for eye care products and services have played a crucial role in driving this market forward. Additionally, several trends in the market have emerged, while local special circumstances and underlying macroeconomic factors have also contributed to its development. Customer preferences in the Eye Care (Pharmacies) market in Kazakhstan have shifted towards a greater emphasis on preventive eye care. Customers are becoming more aware of the importance of regular eye check-ups and are seeking products that can help maintain good eye health. This has led to an increased demand for eye care supplements and vitamins, as well as non-prescription eyewear such as blue light blocking glasses. Customers are also looking for convenient and accessible eye care services, leading to a rise in the number of optometrists and eye clinics in the country. Several trends have emerged in the Eye Care (Pharmacies) market in Kazakhstan. One notable trend is the growing popularity of online shopping for eye care products. Customers are increasingly turning to e-commerce platforms to purchase contact lenses, eye drops, and other eye care products. This trend has been fueled by the convenience and competitive pricing offered by online retailers. Another trend is the increasing demand for specialized eye care products for specific eye conditions such as dry eyes or allergies. Customers are seeking targeted solutions for their eye care needs, leading to the development of a wider range of products in the market. Local special circumstances in Kazakhstan have also contributed to the growth of the Eye Care (Pharmacies) market. The country has a high prevalence of certain eye conditions such as myopia and cataracts, which has created a significant demand for eye care products and services. Additionally, the aging population in Kazakhstan has led to an increased need for eye care, as older individuals are more susceptible to age-related eye conditions. The government has also taken steps to promote eye health awareness and provide affordable eye care services, further driving the market's growth. Underlying macroeconomic factors have also played a role in the development of the Eye Care (Pharmacies) market in Kazakhstan. The country's improving economy has increased disposable income levels, allowing more individuals to afford eye care products and services. Additionally, the growing middle class in Kazakhstan has led to an increased willingness to spend on health and wellness, including eye care. The government's focus on healthcare development and investment in the pharmaceutical sector has also created a favorable environment for the growth of the Eye Care (Pharmacies) market. In conclusion, the Eye Care (Pharmacies) market in Kazakhstan is experiencing significant growth due to customer preferences for preventive eye care, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As customers become more aware of the importance of eye health and seek convenient and specialized eye care solutions, the market is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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