Key regions: Canada, United Kingdom, United States, China, Europe
The Cold & Cough Remedies (Pharmacies) market in Kazakhstan has been experiencing steady growth in recent years.
Customer preferences: Kazakhstan is a country with a harsh climate, where cold and cough are common ailments. As a result, the demand for cold and cough remedies in pharmacies is consistently high. Customers in Kazakhstan prefer over-the-counter remedies that provide quick relief from symptoms such as cough, congestion, and sore throat. They also look for products that are affordable and easily accessible.
Trends in the market: One of the key trends in the Cold & Cough Remedies (Pharmacies) market in Kazakhstan is the increasing demand for natural and herbal remedies. Customers are becoming more health-conscious and are opting for products that are perceived to have fewer side effects. This has led to a rise in the availability and popularity of natural remedies in pharmacies across the country. Another trend in the market is the growing preference for combination products. Customers are seeking remedies that provide relief from multiple symptoms at once, such as cough, congestion, and sore throat. Pharmaceutical companies are responding to this demand by introducing combination products that cater to these specific needs.
Local special circumstances: Kazakhstan has a well-developed healthcare system, with a large number of pharmacies spread across the country. This makes it convenient for customers to access cold and cough remedies whenever they need them. Additionally, the government has implemented policies to ensure the availability and affordability of essential medicines, including cold and cough remedies, in pharmacies.
Underlying macroeconomic factors: The growing economy of Kazakhstan has contributed to the development of the Cold & Cough Remedies (Pharmacies) market. As people's disposable income increases, they are more willing to spend on healthcare products, including cold and cough remedies. Furthermore, the increasing urbanization and changing lifestyles in the country have led to a higher incidence of cold and cough, driving the demand for remedies in pharmacies. In conclusion, the Cold & Cough Remedies (Pharmacies) market in Kazakhstan is growing due to the high demand for these products driven by the country's harsh climate and customer preferences for quick relief. The market is also influenced by trends such as the preference for natural and herbal remedies, as well as the demand for combination products. The well-developed healthcare system and government policies ensure the availability and affordability of cold and cough remedies in pharmacies. The growing economy and changing lifestyles in Kazakhstan are underlying macroeconomic factors that contribute to the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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