Digital Capital Raising - Western Africa

  • Western Africa
  • The Digital Capital Raising market market in Western Africa is projected to reach a total transaction value of US$425.9m in 2024.
  • MarketMarketplace Lending (Consumer) leads the market with a projected total transaction value of US$418.6m in 2024.
  • A global comparison reveals that the United States boasts the highest cumulated transaction value, reaching US$35,370m in 2024.
  • In Western Africa, digital platforms are revolutionizing capital raising, offering innovative solutions to access funding and investment opportunities in the region.

Key regions: Brazil, Germany, United States, United Kingdom, China

 
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Analyst Opinion

The Digital Capital Raising market in Western Africa is experiencing significant growth and development due to several key factors. Customer preferences in this market are shifting towards digital platforms for capital raising.

This is driven by the convenience and accessibility offered by digital platforms, which allow businesses and individuals to raise capital more efficiently and effectively. Additionally, digital platforms provide a wider reach and access to a larger pool of potential investors, increasing the chances of successful capital raising. Trends in the market show an increasing number of digital capital raising platforms emerging in Western Africa.

These platforms offer a range of services, including crowdfunding, peer-to-peer lending, and digital asset issuance. This trend is driven by the growing demand for alternative sources of financing, as traditional banking channels may be limited or inaccessible to certain businesses and individuals. Local special circumstances in Western Africa contribute to the development of the Digital Capital Raising market.

The region has a large population of young and tech-savvy individuals, who are more inclined to embrace digital solutions for their financial needs. Additionally, Western Africa has a vibrant entrepreneurial ecosystem, with a high number of startups and small businesses seeking capital to fuel their growth. Digital capital raising platforms provide these businesses with an opportunity to access funding that may not be available through traditional channels.

Underlying macroeconomic factors also play a role in the development of the Digital Capital Raising market in Western Africa. The region has experienced rapid economic growth in recent years, creating a favorable environment for investment and capital raising. Additionally, advancements in technology and internet connectivity have made it easier for individuals and businesses to access digital platforms for capital raising.

In conclusion, the Digital Capital Raising market in Western Africa is developing at a rapid pace due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards digital platforms for capital raising is driven by convenience, accessibility, and the need for alternative sources of financing. As the region continues to experience economic growth and technological advancements, the Digital Capital Raising market is expected to further expand and evolve.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Overview

  • Capital Raised
  • Average Deal Size
  • Global Comparison
  • Number of Deals
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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