Banking - Western Africa

Western Africa

In 2024, the projected Net Interest Income in the Banking market of Western Africa is expected to reach US$79.47bn.
Traditional Banks are expected to dominate this market segment with a projected market volume of US$77.90bn in the same year.
Looking ahead, the Net Interest Income is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of -6.86%, resulting in a market volume of US$55.70bn by 2029.
When compared globally, it is noteworthy that the majority of Net Interest Income will be generated China, amounting to US$4,332.0bn in 2024.
In Western Africa, the banking sector is experiencing a trend of digital transformation, with an increasing number of banks adopting mobile banking and online payment solutions.

Key regions: United States, China, Japan, Brazil, United Kingdom

Definition:

The Banking market refers to the financial services sector providing financial products and services to individuals and businesses. Retail banking focuses on offering financial services to individual consumers, such as personal loans, savings and checking accounts, credit cards, and mortgages. Commercial banking, on the other hand, provides financial services to small and large businesses, including loans, lines of credit, and other financial products designed specifically for businesses.

Structure:

The market consists of two segments:
- The Traditional Banking market refers to the financial services sector that provides a range of financial products and services to individuals and businesses through store-based branches and other traditional channels.
- The Digital Banking market refers to the emerging market for digital-only banks that offer financial services through online and mobile platforms.

The market data comprises Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Additional information:

The Banking market is highly competitive and characterized by the presence of large global players as well as regional and local banks. Banks are continually seeking ways to improve their offerings and remain competitive by leveraging technology and offering innovative financial products and services. Additionally, changes in regulations and the growing trend toward digitalization are shaping the Retail & Commercial banking market, creating opportunities for new entrants, and forcing existing players to adapt.
Key players in this market are companies such as the Industrial and Commercial Bank of China Ltd., JPMorgan Chase & Co., and HSBC Holdings.

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Analyst Opinion

The Banking market in Western Africa is experiencing a notable shift in customer preferences, trends, and local special circumstances, driven by underlying macroeconomic factors.

Customer preferences: Customers in Western Africa are increasingly seeking convenient and efficient banking services, leading to a rise in digital banking adoption. The convenience of mobile banking and online transactions is becoming more appealing to customers, prompting traditional banks to enhance their digital offerings to meet the evolving needs of the market.

Trends in the market: One of the prominent trends in the Banking market in Western Africa is the growing presence of fintech companies offering innovative financial solutions. These fintech firms are leveraging technology to provide services such as peer-to-peer lending, mobile payments, and microfinance, catering to underserved segments of the population. This trend is reshaping the competitive landscape and driving traditional banks to collaborate or compete with these agile and tech-savvy players.

Local special circumstances: Western Africa presents unique challenges and opportunities for the Banking market, including a large unbanked population that is gradually being brought into the formal financial system. The region's diverse regulatory environment and varying levels of infrastructure development also influence how banks operate and expand their services across different countries within Western Africa.

Underlying macroeconomic factors: The Banking market in Western Africa is influenced by macroeconomic factors such as population growth, urbanization, and economic stability. As the region experiences population growth and rapid urbanization, there is an increased demand for banking services to support economic activities and financial inclusion. Moreover, the stability of the local currencies, inflation rates, and GDP growth rates play a significant role in shaping the overall performance and growth prospects of the Banking market in Western Africa.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.

Additional Notes:

The market is updated twice per year in case market dynamics change.