Online food delivery has become increasingly popular in Senegal, with a growing number of consumers opting for the convenience of ordering food online.
Customer preferences: Senegalese consumers have shown a preference for online food delivery due to the ease and convenience it offers. With busy work schedules and long commutes, many customers prefer the convenience of ordering food online and having it delivered to their doorstep. In addition, the COVID-19 pandemic has further accelerated the adoption of online food delivery services as consumers look for safer alternatives to dining out.
Trends in the market: The online food delivery market in Senegal is experiencing rapid growth, with a number of local and international players entering the market. One of the key trends in the market is the increasing popularity of mobile apps for food delivery. Many consumers prefer to use mobile apps to order food as it offers a seamless and user-friendly experience. In addition, there is a growing trend towards healthy eating, with many consumers opting for healthier food options when ordering online.
Local special circumstances: Senegal has a unique food culture, with a diverse range of local dishes and cuisines. This has led to the emergence of a number of local online food delivery platforms that specialize in delivering traditional Senegalese food to customers. In addition, the country has a large young population who are tech-savvy and comfortable with using mobile apps for ordering food.
Underlying macroeconomic factors: Senegal has a growing economy, with a rising middle class and increasing disposable incomes. This has led to a growing demand for convenience services such as online food delivery. In addition, the government has been supportive of the digital economy, which has led to the growth of the online food delivery market. However, there are also challenges such as poor infrastructure and logistics, which can impact the delivery times and quality of service.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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