The convenience of online shopping has revolutionized the way consumers purchase groceries in Senegal.
Customer preferences: With the rise of e-commerce platforms, consumers in Senegal are increasingly turning to online grocery shopping to save time and avoid the hassle of going to physical stores. This trend is particularly popular among young, urban consumers who value convenience and time-saving options. In addition, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as consumers look for safer shopping alternatives.
Trends in the market: The online grocery delivery market in Senegal is experiencing rapid growth as more companies enter the market to meet the growing demand. Companies such as Jumia, Auchan, and Carrefour have all launched online grocery delivery services in Senegal, offering a wide range of products and delivery options. In addition, there has been a rise in the number of smaller, local players offering specialized products and services.
Local special circumstances: One of the unique challenges of the grocery delivery market in Senegal is the lack of reliable infrastructure and transportation systems. This can make it difficult for companies to ensure timely and efficient delivery of products. In addition, many consumers in Senegal still prefer to shop in traditional markets and may not be as receptive to online grocery shopping as younger, urban consumers.
Underlying macroeconomic factors: Senegal's economy has been growing steadily in recent years, with a focus on developing the country's infrastructure and expanding its digital economy. This has created a favorable environment for the growth of e-commerce and online grocery delivery. In addition, the government has implemented policies to support small and medium-sized enterprises, which has encouraged the growth of local players in the online grocery delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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