The Meal Delivery market in Senegal has been experiencing significant growth in recent years, driven by various factors.
Customer preferences: One of the main reasons for the growth of the Meal Delivery market in Senegal is the changing lifestyles of the people. With the increasing urbanization and busy work schedules, people are finding it difficult to prepare meals at home. This has led to a rise in demand for convenient and affordable meal delivery options.
Trends in the market: The Meal Delivery market in Senegal is characterized by the presence of both local and international players. While the local players dominate the market, international players are slowly gaining market share. Another trend in the market is the increasing popularity of online ordering and mobile apps for meal delivery services. Customers are increasingly using these platforms to place orders, track deliveries and make payments.
Local special circumstances: Senegal is a country with a rich culinary heritage, and this is reflected in the meal delivery market as well. Local players are known for delivering traditional Senegalese dishes, which are popular among the locals. However, there is also a growing demand for international cuisines, especially among the younger generation.
Underlying macroeconomic factors: The growth of the Meal Delivery market in Senegal is also driven by the country's economic growth. The GDP growth rate has been consistently high in recent years, leading to an increase in disposable income among the population. This has resulted in a higher spending power and an increased demand for convenience services like meal delivery.In conclusion, the Meal Delivery market in Senegal is growing rapidly, driven by changing customer preferences, increasing urbanization and economic growth. While local players dominate the market, international players are slowly gaining market share, and the increasing popularity of online ordering and mobile apps is a trend that is likely to continue.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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