The Platform Delivery market in Senegal has been steadily growing in recent years, driven by a number of factors unique to the country.
Customer preferences: Senegal's population is increasingly turning to online shopping and delivery services, driven by the convenience and accessibility of these platforms. As more Senegalese gain access to the internet and mobile devices, the demand for online delivery services is expected to continue to increase.
Trends in the market: One trend in the Platform Delivery market in Senegal is the rise of local, homegrown delivery platforms. These platforms offer a more tailored experience to Senegalese customers, with features such as cash on delivery and local language support. Additionally, these platforms often partner with local businesses to offer a wider range of products and services to customers.Another trend in the market is the increased focus on sustainability and environmental impact. Senegal, like many African countries, has struggled with waste management and pollution. As a result, many delivery platforms are exploring ways to reduce their environmental impact, such as using electric vehicles or partnering with recycling initiatives.
Local special circumstances: One unique aspect of the Platform Delivery market in Senegal is the prevalence of informal markets. These markets, which often operate outside of traditional retail settings, are a key part of the Senegalese economy. As a result, many delivery platforms have had to adapt their business models to include these markets, often partnering with local vendors to offer their products and services.
Underlying macroeconomic factors: Senegal's economy has been growing steadily in recent years, driven by a number of factors such as increased investment in infrastructure and a growing middle class. This has led to increased consumer spending and demand for online delivery services. Additionally, Senegal's strategic location on the West African coast makes it an attractive destination for businesses looking to expand into the region. As a result, many international delivery platforms have entered the Senegalese market in recent years, further driving growth in the sector.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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