The food delivery market in Senegal has seen significant growth in recent years, driven by changing consumer preferences and local special circumstances.
Customer preferences: One of the key drivers of growth in the food delivery market in Senegal is changing customer preferences. As more and more people lead busy lifestyles, they are increasingly looking for convenient ways to access food. This has led to a rise in demand for food delivery services, as customers look for quick and easy ways to get meals delivered to their homes or workplaces. Additionally, the COVID-19 pandemic has accelerated this trend, as many people have been forced to stay at home and avoid going out to restaurants.
Trends in the market: The food delivery market in Senegal has seen significant growth in recent years, with a number of new players entering the market. One of the key trends in the market is the rise of mobile apps, which allow customers to order food from a range of different restaurants with just a few taps on their smartphones. Another trend is the growing popularity of online ordering, as customers increasingly prefer to place orders online rather than over the phone.
Local special circumstances: Senegal is a country with a rich culinary tradition, and this has helped to drive the growth of the food delivery market. Many customers are looking for ways to access traditional Senegalese dishes, which can be difficult to find in restaurants. Food delivery services offer a convenient way for customers to access these dishes from the comfort of their own homes. Additionally, the rise of food delivery services has helped to support local restaurants and food businesses, which have been hit hard by the COVID-19 pandemic.
Underlying macroeconomic factors: The growth of the food delivery market in Senegal is also being driven by a number of underlying macroeconomic factors. These include rising urbanization rates, which are leading to more people living in cities and looking for convenient ways to access food. Additionally, the growth of the digital economy is making it easier for food delivery companies to reach customers and offer their services online. Finally, the COVID-19 pandemic has accelerated the shift towards online ordering and home delivery, as more people are looking for ways to avoid going out to restaurants and other public places.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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