Myanmar, also known as Burma, is a Southeast Asian country with a population of over 54 million people. Despite being one of the poorest countries in the region, Myanmar's economy has been growing steadily in recent years. The Online Food Delivery market in Myanmar has also been developing, with an increasing number of players entering the market.
Customer preferences: Myanmar's population is relatively young, with over 50% of the population under the age of 30. This demographic tends to be tech-savvy and prefers to use their mobile phones for daily activities such as shopping and ordering food. As a result, online food delivery platforms have become increasingly popular in the country. Additionally, Myanmar has a diverse food culture, with a variety of cuisines available, including traditional Burmese, Chinese, Indian, and Thai food.
Trends in the market: The Online Food Delivery market in Myanmar has been growing rapidly, with several local and international players entering the market. The market is highly competitive, with companies offering a range of services, including meal delivery, grocery delivery, and food ordering and payment systems. The COVID-19 pandemic has accelerated the growth of the market, with more people opting for online food delivery services due to social distancing measures.
Local special circumstances: One of the challenges faced by the Online Food Delivery market in Myanmar is the lack of infrastructure in some areas of the country. Many parts of Myanmar lack proper roads and transportation systems, which can make it difficult for delivery companies to operate efficiently. Additionally, the country has a large informal economy, which can make it difficult for companies to track and manage their operations effectively.
Underlying macroeconomic factors: Myanmar's economy has been growing steadily in recent years, with increasing foreign investment and a focus on economic reforms. However, the country still faces significant challenges, including poverty, corruption, and political instability. These factors can affect the growth of the Online Food Delivery market in Myanmar, as they can impact consumer spending and investor confidence. Additionally, the country's limited banking infrastructure can make it difficult for companies to operate and expand their services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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