Myanmar's Meal Delivery market is rapidly growing, with a variety of options available for consumers to choose from.
Customer preferences: Myanmar's population is increasingly urbanizing, with more people living in cities and working long hours. Consequently, there is a growing demand for meal delivery services that are convenient and save time. Consumers are also looking for affordable and healthy meal options, as well as a variety of cuisines to choose from.
Trends in the market: The Meal Delivery market in Myanmar is highly competitive, with both local and international players vying for a share of the market. One trend that has emerged is the rise of online food ordering platforms, which allow customers to order food from a variety of restaurants and have it delivered to their doorstep. Another trend is the emergence of cloud kitchens, which are commercial kitchens that prepare food specifically for delivery. These cloud kitchens are becoming popular in Myanmar due to their lower overhead costs and ability to serve a wider customer base.
Local special circumstances: Myanmar has a diverse culinary culture, with a variety of cuisines available in different regions of the country. This has led to the emergence of local meal delivery services that specialize in regional dishes, catering to the specific tastes of customers in different parts of the country. Additionally, the country's infrastructure is still developing, which presents challenges for delivery services. However, companies are finding innovative ways to overcome these challenges, such as using motorbikes to navigate the country's narrow and congested streets.
Underlying macroeconomic factors: Myanmar's economy is growing, with rising incomes and a growing middle class. This has led to an increase in discretionary spending on food and dining, and a growing demand for meal delivery services. Additionally, the country's young and tech-savvy population is driving the adoption of online food ordering platforms and other digital innovations in the Meal Delivery market. However, the country still faces challenges such as limited internet access and a lack of infrastructure, which may hinder the growth of the Meal Delivery market in the short term.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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