Myanmar's food delivery market has been growing steadily over the past few years, with a number of local and international players entering the market.
Customer preferences: Myanmar's young and tech-savvy population has been a key driver of growth in the platform delivery market. The convenience of ordering food online and having it delivered to one's doorstep has become increasingly popular, especially in urban areas. Additionally, the COVID-19 pandemic has accelerated the adoption of online food delivery services as people have been forced to stay at home.
Trends in the market: One of the key trends in Myanmar's platform delivery market is the emergence of local players. While international companies such as Grab and Foodpanda have a presence in the country, local players such as Food2U and Foodpanda Myanmar have also gained a significant market share. These local companies have a better understanding of the local market and are able to cater to the specific needs and preferences of Myanmar's consumers.Another trend in the market is the increasing use of technology to improve the delivery experience. Companies are investing in new technologies such as AI and machine learning to optimize delivery routes and reduce delivery times. Additionally, some companies are experimenting with drone and autonomous vehicle deliveries in order to further improve efficiency.
Local special circumstances: Myanmar's platform delivery market is still relatively underdeveloped compared to other countries in the region. This presents both opportunities and challenges for companies looking to enter the market. On the one hand, there is significant room for growth as more consumers adopt online food delivery services. On the other hand, companies will need to navigate the country's complex regulatory environment and infrastructure challenges.
Underlying macroeconomic factors: Myanmar's economy has been growing at a steady pace over the past few years, driven by a combination of domestic consumption and foreign investment. However, the COVID-19 pandemic has had a significant impact on the country's economy, with many businesses facing significant challenges. Despite these challenges, the platform delivery market has continued to grow, highlighting the resilience of the sector. Looking forward, continued economic growth and increasing consumer adoption of online food delivery services are likely to drive further growth in the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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