Myanmar, a country with a population of over 54 million people, is experiencing a rapid growth in the Grocery Delivery market.
Customer preferences: The Grocery Delivery market in Myanmar is driven by the increasing demand for convenience and the desire to avoid crowded markets. With the rise of e-commerce platforms and mobile applications, consumers are able to order their groceries online and have them delivered directly to their doorstep. This has become particularly popular among the younger generation who are more tech-savvy and have a higher disposable income.
Trends in the market: The Grocery Delivery market in Myanmar is expected to continue its growth trajectory due to the increasing adoption of digital technologies and changing lifestyles. As a result, more and more retailers are investing in online platforms and delivery services to meet the growing demand. In addition, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers are looking for safer ways to purchase their groceries.
Local special circumstances: Myanmar is a country with a rapidly growing middle class, which is driving the demand for higher quality products and services. However, the lack of infrastructure and logistics networks in the country presents a challenge for the Grocery Delivery market. Many areas are still inaccessible by road, which makes it difficult for retailers to deliver goods to certain regions. In addition, the high cost of mobile data and limited internet access in some areas can limit the growth of online platforms.
Underlying macroeconomic factors: Myanmar is a country with a rapidly growing economy, which is expected to continue its growth trajectory in the coming years. The government has implemented a number of economic reforms to attract foreign investment and boost economic growth. This has resulted in an increase in disposable income and a growing middle class, which is driving the demand for higher quality products and services. However, the country still faces a number of challenges, including political instability, corruption, and a lack of infrastructure. These factors can impact the growth of the Grocery Delivery market in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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