The popularity of restaurant delivery services has been on the rise in many countries around the world. Myanmar is no exception to this trend, with a growing number of consumers opting for the convenience and ease of having food delivered to their doorstep.
Customer preferences: The restaurant delivery market in Myanmar has been largely influenced by the changing lifestyles of urban consumers. With busy work schedules and an increasing number of people living alone or in small households, many consumers are looking for convenient and hassle-free meal options. As a result, restaurant delivery services have become a popular choice for those who want to enjoy restaurant-quality food in the comfort of their own homes.
Trends in the market: One of the key trends in the restaurant delivery market in Myanmar is the emergence of online food delivery platforms. These platforms have become increasingly popular among consumers, as they offer a wide range of food options from various restaurants, along with the convenience of ordering and payment through a single app or website. This has led to increased competition among delivery platforms, with many offering attractive discounts and promotions to attract and retain customers.Another trend in the market is the growing demand for healthy and organic food options. As consumers become more health-conscious, many are looking for restaurants that offer nutritious and wholesome meals. This has led to the emergence of new delivery services that specialize in healthy food options, catering to the growing demand for such products.
Local special circumstances: Myanmar has a rich culinary heritage, with a diverse range of local and regional cuisines. This has led to the emergence of delivery services that specialize in traditional Myanmar cuisine, catering to the growing demand for authentic local food. Additionally, the country's large expat community has also contributed to the growth of the restaurant delivery market, with many foreign restaurants and cuisines now available for delivery.
Underlying macroeconomic factors: The restaurant delivery market in Myanmar has been supported by a number of underlying macroeconomic factors. The country's growing middle class and urbanization has led to increased disposable incomes and changing lifestyles, with more consumers opting for convenience and time-saving services. Additionally, the rapid growth of the e-commerce sector and the increasing penetration of smartphones and internet connectivity has made it easier for consumers to order food online and have it delivered to their doorstep.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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