The Meal Delivery market in Sweden has been growing steadily in recent years, driven by changing consumer preferences and technological advancements.
Customer preferences: Swedish consumers are increasingly looking for convenient and healthy meal options that can be delivered to their doorstep. This is particularly true for busy urbanites who do not have the time or inclination to cook. In addition, there is a growing demand for plant-based and sustainable food options, reflecting a broader trend towards environmentally conscious consumption.
Trends in the market: The Meal Delivery market in Sweden is becoming increasingly competitive, with a range of local and international players vying for market share. Some of the key trends in the market include the rise of subscription-based meal delivery services, the use of AI and machine learning to personalize meal recommendations, and the integration of meal delivery services with other platforms such as grocery delivery and recipe planning apps.
Local special circumstances: Sweden has a highly developed digital infrastructure and a tech-savvy population, which has helped to drive the growth of the Meal Delivery market. In addition, the country has a strong tradition of healthy eating and sustainability, which has led to a high demand for plant-based and organic food options.
Underlying macroeconomic factors: The Swedish economy has been growing steadily in recent years, with low unemployment and high levels of disposable income. This has created a favorable environment for the Meal Delivery market, as consumers have more money to spend on convenience and luxury goods. However, the market is also subject to regulatory pressures, with the Swedish government recently introducing new regulations to ensure that meal delivery workers are paid fairly and have access to social benefits.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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