Meal kit delivery services have become increasingly popular in recent years, providing customers with pre-portioned ingredients and recipes to cook meals at home. In Sweden, this market has seen steady growth, driven by a variety of factors.
Customer preferences: Swedish consumers have shown a growing interest in healthy and sustainable eating habits, with a focus on locally sourced and organic ingredients. Meal kit delivery services have responded to this trend by partnering with local farmers and producers to offer a range of fresh, seasonal ingredients. Additionally, busy lifestyles have made convenience a top priority for many consumers, making meal kits an attractive option for those who want to cook at home but don't have the time to shop for ingredients.
Trends in the market: One trend in the Swedish meal kit delivery market is the focus on customization and flexibility. Many companies now offer a range of dietary options, from vegetarian to gluten-free, as well as the ability to choose the number of meals and servings per week. Another trend is the integration of technology, with some companies offering mobile apps to make ordering and cooking even more convenient.
Local special circumstances: Sweden's relatively small population and high cost of living have presented challenges for meal kit delivery companies, particularly in terms of logistics and pricing. To overcome these challenges, many companies have focused on partnerships with local producers and optimizing their supply chains to reduce costs.
Underlying macroeconomic factors: Sweden's strong economy and high standard of living have made it an attractive market for meal kit delivery services. Additionally, the country's relatively high level of digital adoption has made it easier for companies to market and deliver their services. However, the market remains competitive, with a number of established players and new entrants vying for market share. As such, companies will need to continue to innovate and differentiate themselves in order to succeed in this growing market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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