The popularity of restaurant delivery services in Sweden has been on the rise in recent years, driven by changing consumer preferences and the increasing availability of delivery options.
Customer preferences: Swedish consumers are increasingly looking for convenience and time-saving options, which has led to a surge in demand for restaurant delivery services. Additionally, the COVID-19 pandemic has accelerated this trend as more people are opting to stay at home and order in rather than dine out.
Trends in the market: The restaurant delivery market in Sweden is highly competitive, with both local and international players vying for market share. One trend that has emerged in recent years is the rise of food delivery apps, which have made it easier for consumers to order food from a variety of restaurants in one place. Another trend is the increasing popularity of healthy food options, with many consumers opting for vegetarian or vegan meals.
Local special circumstances: Sweden has a unique food culture, with a focus on fresh and locally sourced ingredients. This has translated into the restaurant delivery market, with many delivery services offering organic and sustainably sourced food options. Additionally, Sweden has a high percentage of single-person households, which has driven demand for smaller portion sizes and single-serve meals.
Underlying macroeconomic factors: Sweden has a strong economy and a high standard of living, which has contributed to the growth of the restaurant delivery market. Additionally, the country has a high smartphone penetration rate, which has made it easier for consumers to order food online. However, the market is also highly regulated, with strict food safety and labor laws that can make it difficult for new players to enter the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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