The demand for online grocery delivery has increased significantly in Sweden over the past few years due to various factors such as convenience, time-saving, and safety concerns.
Customer preferences: Swedish consumers are increasingly turning towards online grocery shopping and home delivery services due to busy lifestyles and long working hours. Online grocery shopping allows customers to save time by avoiding long queues and traveling to physical stores. Additionally, the COVID-19 pandemic has further accelerated the demand for online grocery delivery services as consumers prioritize safety and social distancing measures.
Trends in the market: The Swedish grocery delivery market is highly competitive with both domestic and international players offering their services. One of the key trends in the market is the emergence of specialized online grocery stores that cater to specific dietary requirements such as vegan, organic, and gluten-free products. Another trend is the integration of technology such as mobile apps and automated warehouses to improve the efficiency of the delivery process. Additionally, there has been a rise in demand for same-day and on-demand grocery delivery services in urban areas.
Local special circumstances: Sweden has a high level of internet penetration and a tech-savvy population, which has contributed to the growth of the online grocery delivery market. Additionally, the country has a strong focus on sustainability and healthy living, which has led to the emergence of specialized online grocery stores that offer organic and locally sourced products. Furthermore, the Swedish government has implemented policies that support e-commerce and digitalization, which has created a favorable environment for online grocery delivery services.
Underlying macroeconomic factors: The Swedish economy has been relatively stable in recent years with a high GDP per capita and low unemployment rates. This has resulted in a high disposable income for consumers, which has contributed to the growth of the online grocery delivery market. Additionally, the COVID-19 pandemic has had a significant impact on the market, with more consumers turning towards online shopping due to lockdowns and social distancing measures. However, the market is also facing challenges such as high delivery costs and logistical issues, which may impact its growth in the future.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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