The food delivery market in Oman has experienced significant growth in recent years, driven by a combination of changing consumer preferences and technological advancements.
Customer preferences: Customers in Oman are increasingly turning to food delivery services due to the convenience they offer. With busy lifestyles and a growing preference for eating at home, the demand for food delivery has surged. Additionally, the COVID-19 pandemic has accelerated this trend, as more people are choosing to stay at home and avoid crowded public places.
Trends in the market: The food delivery market in Oman is becoming increasingly competitive, with both local and international players vying for market share. Major global players have entered the market in recent years, introducing new technologies and innovative business models. This has led to increased adoption of online ordering and delivery services, as well as the introduction of new delivery options such as contactless delivery and curbside pickup.
Local special circumstances: Oman has a unique food culture, with a rich culinary history and a diverse range of cuisines. The country's cuisine is heavily influenced by its geography and history, with a strong emphasis on seafood, rice, and spices. As a result, the food delivery market in Oman is highly segmented, with different providers specializing in different types of cuisine. Additionally, the country has a large expatriate population, which has led to the introduction of new cuisines and food delivery options.
Underlying macroeconomic factors: The growth of the food delivery market in Oman is driven by a combination of factors, including rising disposable incomes, urbanization, and technological advancements. The country's economy has been growing steadily in recent years, with a focus on diversification and modernization. This has led to increased investment in infrastructure, including the development of new shopping malls and residential areas. Additionally, the government has been actively promoting entrepreneurship and innovation, which has led to the emergence of new food delivery startups and innovative business models.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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