Market Insights eCommerce Online Food Delivery

Grocery Delivery - Oman

Oman

The Grocery Delivery market in Oman is expected to experience significant growth in the coming years.
By 2024, the market is projected to generate a revenue of US$235.50m Omani Rials.
This growth is expected to continue, with an estimated annual growth rate (CAGR 2024-2029) of 14.12%.
As a result, the market volume is projected to reach US$455.80m Omani Rials by 2029.
In comparison, the Retail Delivery market in Oman is also expected to expand, with a projected market volume of US$235.50m Omani Rials in 2024.
However, when looking at the global market, it is worth noting that China is anticipated to generate the highest revenue, with US$266.00bn Omani Rials in 2024.
When considering the average revenue per user (ARPU) in the Grocery Delivery market, it is projected to be around US$270.90 Omani Rials in 2024.
This metric provides insight into the amount of revenue generated per individual user.
Furthermore, the number of users in the Grocery Delivery market is expected to increase over time.
By 2029, it is estimated that there will be approximately 1.1m users users in Oman who utilize grocery delivery services.
Lastly, the user penetration rate in the Grocery Delivery market is projected to be at 18.4% in 2024.
This figure represents the proportion of the population that actively utilizes grocery delivery services.
Overall, the Grocery Delivery market in Oman is poised for growth, with increasing revenue, user numbers, and market volume anticipated in the coming years.
Oman's grocery delivery market is experiencing a surge in demand due to the convenience and safety it offers amidst the ongoing pandemic.

Market

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Region comparison

Currency

Analyst Opinion

The grocery delivery market in Oman has been steadily developing in recent years.

Customer preferences: Customers in Oman have shown a growing preference for the convenience of grocery delivery services. With busy work schedules and the desire for contactless delivery during the COVID-19 pandemic, many consumers have turned to online grocery shopping and delivery. Additionally, the younger generation in Oman is increasingly tech-savvy and comfortable with online transactions, further driving demand for grocery delivery services.

Trends in the market: One trend in the grocery delivery market in Oman is the emergence of local startups offering delivery services. These startups are often more flexible and able to cater to the specific needs of Omani consumers. Another trend is the expansion of international players into the market, such as Amazon and Carrefour. These companies bring with them established logistics and technology infrastructure, which can help to improve the efficiency of the grocery delivery market in Oman.

Local special circumstances: Oman has a relatively small population and a dispersed geography, with many people living in rural areas. This presents a challenge for grocery delivery companies, as they must navigate difficult terrain to reach customers. Additionally, Oman has a strong culture of hospitality, with many consumers preferring to shop in person and interact with store employees. Overcoming these cultural norms and building trust in online grocery shopping will be key to the continued growth of the grocery delivery market in Oman.

Underlying macroeconomic factors: Oman has a relatively high GDP per capita compared to other countries in the region, which suggests that consumers may have more disposable income to spend on convenience services like grocery delivery. Additionally, the government of Oman has been investing in infrastructure and technology, which may help to improve the logistics and transportation networks needed for successful grocery delivery services. However, the COVID-19 pandemic has had a negative impact on the Omani economy, which could potentially slow the growth of the grocery delivery market in the short term.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.