The demand for meal delivery services has been on the rise globally due to the convenience it offers to consumers. Oman is no exception to this trend, as the meal delivery market in the country has seen significant development in recent years.
Customer preferences: The meal delivery market in Oman is driven by the increasing demand for convenience among consumers. With busy work schedules and the rise of e-commerce, consumers are looking for quick and easy meal options that can be delivered to their doorstep. Additionally, the growing popularity of healthy eating habits has led to an increase in demand for healthy meal delivery options.
Trends in the market: One of the major trends in the meal delivery market in Oman is the rise of online ordering platforms. These platforms allow consumers to easily browse and order meals from a variety of restaurants and food providers. Another trend is the increasing availability of healthy meal options, with many delivery services offering a range of healthy and nutritious meals to cater to the growing demand.
Local special circumstances: One of the unique aspects of the meal delivery market in Oman is the popularity of traditional Omani cuisine. Many meal delivery services in the country offer traditional Omani dishes, which are highly sought after by both locals and tourists. Additionally, the country's large expat population has led to a demand for international cuisine options, which many delivery services have started to offer.
Underlying macroeconomic factors: The growth of the meal delivery market in Oman can be attributed to several macroeconomic factors. The country's growing population and increasing urbanization have led to a rise in demand for convenient meal options. Additionally, the country's strong economy and high disposable income levels have allowed consumers to spend more on meal delivery services. Finally, the COVID-19 pandemic has also played a role in the market's growth, as consumers have increasingly turned to meal delivery services as a safer alternative to dining out.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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