The Platform Delivery market in Oman has been steadily growing in recent years, driven by a combination of customer preferences, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Omani consumers have increasingly turned to online platforms for their shopping needs, due to the convenience and ease of use that these platforms offer. This has led to a surge in demand for platform delivery services, as consumers seek fast and reliable delivery of their purchases. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, further boosting demand for platform delivery services.
Trends in the market: One of the key trends in the Platform Delivery market in Oman is the emergence of local players, who are competing with established international players. These local players are able to offer more tailored services to Omani consumers, such as delivery options that cater to local customs and preferences. Additionally, local players are often able to offer more competitive pricing, which has helped them gain market share.Another trend in the market is the increasing use of technology to improve delivery times and efficiency. Many platform delivery providers are investing in new technologies, such as drones and autonomous vehicles, to speed up delivery times and reduce costs. This trend is likely to continue in the coming years, as providers seek to gain a competitive edge in the market.
Local special circumstances: Oman is a relatively small market, with a population of just over 5 million people. This has led to a highly competitive market, with providers competing fiercely for market share. Additionally, Oman has a unique geography, with many remote and hard-to-reach areas. This has presented challenges for platform delivery providers, who must navigate difficult terrain and infrastructure to deliver goods to these areas.
Underlying macroeconomic factors: Oman has a relatively stable economy, with a strong focus on oil and gas production. However, the country has been seeking to diversify its economy in recent years, with a focus on developing new industries such as tourism and technology. This has created opportunities for platform delivery providers, as these new industries require fast and reliable delivery of goods and services. Additionally, Oman has a young and tech-savvy population, which has helped to drive demand for online shopping and platform delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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