The popularity of restaurant delivery services in Georgia has been steadily increasing in recent years.
Customer preferences: Customers in Georgia are increasingly turning to restaurant delivery services due to the convenience and time-saving benefits it provides. With busy work schedules and long commutes, many people find it difficult to prepare meals at home and are opting for the ease of ordering food online. Additionally, the COVID-19 pandemic has accelerated the adoption of food delivery services, as more people are staying at home and avoiding crowded public spaces.
Trends in the market: One of the major trends in the restaurant delivery market in Georgia is the rise of online food ordering platforms. These platforms provide a one-stop-shop for customers to browse menus, place orders, and make payments, making the entire process seamless and hassle-free. Another trend is the growing demand for healthy and organic food options, as more people are becoming health-conscious and looking for ways to eat well without sacrificing taste.
Local special circumstances: Georgia has a rich culinary tradition, and this is reflected in the diversity of food options available for delivery. Georgian cuisine is known for its bold flavors and unique ingredients, such as walnuts, pomegranates, and sour plums. Many restaurants in Georgia are now offering traditional Georgian dishes for delivery, allowing customers to experience the country's rich culinary heritage from the comfort of their own homes.
Underlying macroeconomic factors: The growth of the restaurant delivery market in Georgia can be attributed to a number of underlying macroeconomic factors. The country has a young and tech-savvy population, which is comfortable with using digital platforms for ordering food and making payments. Additionally, Georgia has a thriving tourism industry, which has helped to boost the restaurant sector and increase demand for food delivery services. Finally, the country's improving economic conditions and rising disposable incomes have made restaurant delivery services more accessible and affordable for a wider range of customers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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