Georgia, a country located at the crossroads of Eastern Europe and Western Asia, has been experiencing a steady growth in the Meal Delivery market in recent years.
Customer preferences: With the increasing pace of life and the growing popularity of healthy eating, more and more customers in Georgia are turning to Meal Delivery services. The convenience of having healthy and delicious meals delivered straight to their doorstep has become a major selling point for these services. In addition, the younger generation in Georgia, who are more tech-savvy, are more likely to use Meal Delivery apps and services.
Trends in the market: One of the main trends in the Meal Delivery market in Georgia is the growing popularity of local and traditional cuisine. Georgian food has a unique flavor and is known for its rich history and cultural heritage. As a result, Meal Delivery services that offer traditional Georgian dishes have become very popular among customers. Another trend in the market is the increasing use of technology. Many Meal Delivery services in Georgia have developed their own apps, making it easier for customers to place orders and track their deliveries.
Local special circumstances: One of the unique features of the Meal Delivery market in Georgia is the prevalence of family-owned businesses. Many of these businesses have been passed down through generations and have a loyal customer base. This has made it difficult for newer and larger Meal Delivery services to gain a foothold in the market. In addition, the geography of Georgia, with its mountainous terrain and difficult-to-navigate roads, can make it challenging for Meal Delivery services to reach certain areas.
Underlying macroeconomic factors: The growing Meal Delivery market in Georgia is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has led to an increase in disposable income and a growing middle class. As a result, more people in Georgia are able to afford Meal Delivery services. Additionally, the COVID-19 pandemic has accelerated the growth of the Meal Delivery market in Georgia, as more people are staying at home and avoiding restaurants.In conclusion, the Meal Delivery market in Georgia is experiencing steady growth due to customer preferences for convenience and healthy eating, the popularity of local cuisine, the increasing use of technology, the prevalence of family-owned businesses, and underlying macroeconomic factors such as economic growth and the COVID-19 pandemic.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
