The Retail Delivery market in Georgia has been experiencing significant growth in recent years.
Customer preferences: Customers in Georgia are increasingly turning to online shopping and home delivery services due to the convenience and time-saving benefits they offer. This trend is particularly prevalent among younger generations who are more tech-savvy and accustomed to using digital platforms for their daily needs. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping as more people are opting to stay at home and avoid crowded public spaces.
Trends in the market: As a result of changing customer preferences, the Retail Delivery market in Georgia has seen a surge in demand for e-commerce and home delivery services. Major players in the market are expanding their delivery networks and introducing new services to cater to this growing demand. There has also been a rise in the number of small and medium-sized businesses offering online shopping and delivery services to remain competitive.
Local special circumstances: Georgia's geographical location and infrastructure have historically posed challenges for the Retail Delivery market. However, recent investments in transportation and logistics infrastructure have improved the efficiency and reliability of delivery services. Additionally, the country's small size and dense population make it an ideal market for last-mile delivery services.
Underlying macroeconomic factors: Georgia's strong economic growth and increasing disposable income levels have contributed to the growth of the Retail Delivery market. The country's strategic location at the crossroads of Asia and Europe also presents opportunities for international e-commerce companies looking to expand their operations in the region. However, the market is still relatively underdeveloped compared to other countries in the region, leaving room for further growth and innovation.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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