Georgia, a country located at the intersection of Eastern Europe and Western Asia, has seen a surge in the demand for grocery delivery services in recent years.
Customer preferences: The busy lifestyle of urban residents in Georgia has led to an increased demand for convenience, which has resulted in the growth of the grocery delivery market. Customers prefer to have their groceries delivered to their doorstep, saving time and effort. Additionally, the COVID-19 pandemic has accelerated this trend as people prefer to avoid crowded places like supermarkets.
Trends in the market: The grocery delivery market in Georgia has witnessed a significant increase in the number of players, both local and international, offering delivery services. This has resulted in intense competition, leading to the introduction of new services such as same-day delivery, subscription-based models, and the use of mobile apps for ordering. Moreover, the market has witnessed a shift towards eco-friendly packaging and sustainable practices to reduce the environmental impact of delivery services.
Local special circumstances: Georgia's unique geographical location, situated between Europe and Asia, makes it a strategic location for international trade. The country's growing economy and increasing purchasing power have led to a rise in consumer demand for quality products and services. Additionally, the country's small size and densely populated urban areas make it an ideal market for grocery delivery services.
Underlying macroeconomic factors: The grocery delivery market in Georgia is driven by several macroeconomic factors, including the country's growing economy, increasing urbanization, and rising disposable income. Moreover, the government's efforts to improve infrastructure and promote e-commerce have also contributed to the growth of the market. However, the market faces challenges such as high delivery costs, logistics issues, and the need for better payment systems.In conclusion, the grocery delivery market in Georgia is experiencing significant growth due to changing customer preferences, increasing competition, and favorable macroeconomic factors. However, the market still faces challenges that need to be addressed to ensure sustained growth in the future.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
