Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - Georgia

Georgia

The Platform Delivery market in Georgia is projected to reach a revenue of US$2.32m in 2024.
This represents a significant growth potential for the country.
The market is expected to continue growing at an annual rate of 9.25% between 2024 and 2029, resulting in a projected market volume of US$3.61m by 2029.
In terms of user base, the number of users in the Platform Delivery market is expected to reach 209.2k users by 2029.
This indicates a substantial increase in user adoption and highlights the growing popularity of platform delivery services in Georgia.
The user penetration rate, which measures the proportion of the population using platform delivery services, is projected to be 3.7% in 2024 and is expected to rise to 5.7% by 2029.
This suggests that a significant portion of the population in Georgia will be utilizing platform delivery services in the coming years.
The average revenue per user (ARPU) is expected to amount to US$16.86.
This metric provides insights into the average amount of revenue generated per user in the Platform Delivery market in Georgia.
In global comparison, China is anticipated to generate the highest revenue in the Platform Delivery market, reaching a staggering US$166,800.00m in 2024.
This highlights the immense size and potential of the Chinese market in the platform delivery sector.
Furthermore, China is projected to have the highest user penetration rate in the Platform Delivery market, with a rate of 52.8%.
This indicates a high level of adoption and usage of platform delivery services among the Chinese population.
Overall, the Platform Delivery market in Georgia shows promising growth opportunities, with the potential for significant revenue generation and increasing user adoption.
The country should aim to capitalize on this trend and leverage its unique market conditions to further develop its platform delivery sector.
Georgia's platform delivery market is experiencing rapid growth, driven by the increasing demand for convenient and efficient delivery services in the country.

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Analyst Opinion

The Platform Delivery market in Georgia has been growing rapidly in recent years, driven by the increasing demand for online shopping and food delivery services.

Customer preferences: Customers in Georgia have shown a strong preference for convenience and efficiency in their delivery services. They expect fast and reliable delivery, with real-time tracking and notifications. Additionally, there is a growing demand for eco-friendly and sustainable delivery options.

Trends in the market: One of the key trends in the Platform Delivery market in Georgia is the increasing competition among delivery service providers. This has led to a range of new services and features being offered to customers, such as same-day delivery, contactless delivery, and subscription-based services. Another trend is the rise of local delivery startups, which are able to offer more personalized and localized services to customers.

Local special circumstances: Georgia's unique geography and infrastructure have also played a role in shaping the Platform Delivery market. The country's mountainous terrain and underdeveloped road network have made it difficult for traditional delivery services to operate effectively in some areas. This has created opportunities for innovative delivery solutions, such as drones and other unmanned vehicles, which are able to navigate these challenging environments more easily.

Underlying macroeconomic factors: The growth of the Platform Delivery market in Georgia is also being driven by broader macroeconomic factors, such as rising internet penetration and the increasing popularity of e-commerce. As more Georgians gain access to the internet and become comfortable with online shopping, the demand for delivery services is likely to continue to grow. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping and home delivery, further boosting the Platform Delivery market in Georgia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.