Cambodia, with its rich culture and history, has a growing market for restaurant delivery services.
Customer preferences: Cambodians have a preference for convenience and affordability. With the rise of technology and the internet, more people are turning to online platforms to order food. The younger generation, in particular, is more tech-savvy and prefers to use their smartphones to order food online.
Trends in the market: The restaurant delivery market in Cambodia has seen significant growth in recent years. This growth can be attributed to the increase in disposable income, the rise of e-commerce, and the growing popularity of food delivery services. With the COVID-19 pandemic, the demand for delivery services has surged, and many restaurants have shifted their focus to delivery to survive.
Local special circumstances: Cambodia has a diverse food culture, and the restaurant delivery market has adapted to this by offering a wide range of cuisines, from traditional Khmer dishes to international cuisine. The market is also highly competitive, with both local and international players vying for market share. However, the lack of infrastructure and logistical challenges can be a hindrance to the growth of the market.
Underlying macroeconomic factors: Cambodia's economy has been growing at a steady pace, with a focus on tourism and manufacturing. This growth has led to an increase in disposable income, which has contributed to the growth of the restaurant delivery market. Additionally, the rise of e-commerce and the growing popularity of online platforms have made it easier for consumers to order food online. However, the lack of infrastructure and logistical challenges can be a hindrance to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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