The Platform Delivery market in Cambodia is experiencing significant growth in recent years, driven by several factors that are unique to the country.
Customer preferences: Cambodian consumers have increasingly adopted online shopping and food delivery services due to the convenience and time-saving benefits they offer. The younger generation, in particular, is more tech-savvy and comfortable with using mobile applications for various services. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as people avoid crowded places and prefer contactless delivery.
Trends in the market: The Platform Delivery market in Cambodia is dominated by food delivery services, with several international and local players competing for market share. However, there is also a growing demand for other delivery services, such as grocery, pharmacy, and courier services. The market is witnessing the entry of new players, which is increasing competition and driving innovation. Many companies are expanding their services to include more rural areas, which were previously underserved.
Local special circumstances: Cambodia is a developing country with a young and growing population. The country's infrastructure, including roads and transportation, is improving, which is making it easier for delivery companies to operate. However, there are still challenges such as traffic congestion, lack of proper addressing systems, and limited payment options, which require innovative solutions. Many delivery companies are partnering with local businesses and using motorbikes for delivery to overcome these challenges.
Underlying macroeconomic factors: Cambodia's GDP has been growing at an average rate of 7% per year, which is driving consumer spending and boosting the e-commerce market. The government has also been promoting digitalization and entrepreneurship, which is creating a favorable environment for startups and small businesses. The country's young population and increasing urbanization are also contributing to the growth of the Platform Delivery market. However, there are still challenges such as low internet penetration and limited access to banking services, which need to be addressed to sustain the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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