Cambodia, a country known for its rich culture and history, has seen a surge in the meal delivery market in recent years.
Customer preferences: Cambodians have shown a growing preference for convenience and speed in their daily lives, leading to an increase in demand for meal delivery services. Additionally, the COVID-19 pandemic has accelerated this trend as more people opt for contactless delivery options.
Trends in the market: The meal delivery market in Cambodia is dominated by local players, with international companies slowly entering the market. These local companies offer a wide range of cuisines, from traditional Cambodian dishes to international favorites. The market is also becoming increasingly competitive, with companies offering promotions and discounts to attract customers.
Local special circumstances: Cambodia's tourism industry has been a major driver of the meal delivery market, with tourists seeking convenient and affordable options while exploring the country. However, the industry has been severely impacted by the COVID-19 pandemic, leading to a shift in focus towards the local population.
Underlying macroeconomic factors: Cambodia's economy has seen steady growth in recent years, with a focus on developing the tourism and service sectors. The government has also implemented policies to promote entrepreneurship and small businesses, leading to a rise in local startups. However, the country still faces challenges such as low wages and a lack of infrastructure, which can impact the growth of the meal delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
