The eServices market in Cambodia has been experiencing significant growth in recent years.
Customer preferences: Cambodian consumers have shown a strong preference for online services, driven by the increasing availability of internet access and smartphones in the country. With a young and tech-savvy population, Cambodians are embracing eServices as a convenient and efficient way to access various goods and services. This includes online shopping, food delivery, ride-hailing, and digital payment platforms.
Trends in the market: One of the key trends in the eServices market in Cambodia is the rapid growth of e-commerce. Online shopping platforms have gained popularity among Cambodian consumers, offering a wide range of products and competitive prices. This trend is fueled by the convenience of shopping from home and the ability to compare prices and read customer reviews. Additionally, the COVID-19 pandemic has further accelerated the adoption of e-commerce as people turned to online shopping to meet their needs during lockdowns and social distancing measures. Another trend in the eServices market is the rise of food delivery platforms. Cambodians are increasingly relying on food delivery services to order meals from their favorite restaurants, saving time and effort. This trend is driven by the convenience of having food delivered to their doorstep, especially in urban areas where people have busy lifestyles. Furthermore, the COVID-19 pandemic has boosted the demand for food delivery services as people sought to minimize their exposure to crowded places. Digital payment platforms are also gaining traction in Cambodia. With the increasing popularity of online shopping and the need for contactless payments during the pandemic, more Cambodians are using digital payment methods to make transactions. Mobile wallets and online payment gateways have made it easier for people to pay for goods and services without the need for physical cash. This trend is supported by the government's efforts to promote digital financial services and financial inclusion in the country.
Local special circumstances: Cambodia's eServices market has its unique characteristics and challenges. While internet penetration is increasing, there is still a significant portion of the population without access to the internet, especially in rural areas. This digital divide poses a challenge for eService providers in reaching a wider customer base. However, efforts are being made to improve internet infrastructure and expand connectivity to underserved areas. Another challenge is the low level of trust in online transactions among Cambodian consumers. Many people are still hesitant to provide their personal and financial information online due to concerns about privacy and security. Building trust and ensuring the safety of online transactions are crucial for the further development of the eServices market in Cambodia.
Underlying macroeconomic factors: The growth of the eServices market in Cambodia is supported by favorable macroeconomic factors. The country's strong economic growth, rising disposable incomes, and urbanization have created a conducive environment for the adoption of eServices. Additionally, the government's efforts to promote digitalization and attract investment in the technology sector have contributed to the development of the eServices market. In conclusion, the eServices market in Cambodia is experiencing significant growth driven by customer preferences for online services, such as e-commerce, food delivery, and digital payments. While there are challenges related to internet access and trust in online transactions, the favorable macroeconomic factors and government initiatives are supporting the development of the eServices market in Cambodia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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