Online Food Delivery

The Online Food Delivery market in Cambodia is expected to reach a revenue of US$125.70m in 2024.
It is projected to grow at an annual growth rate (CAGR 2024-2029) of 13.24%, resulting in a market volume of US$234.10m by 2029.
In the Grocery Delivery market, a revenue growth of 18.2% is anticipated in 2025.0, with a projected market volume of US$101.20m in 2024.
When compared globally, China is expected to generate the highest revenue of US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$58.46 in 2024.
In the Grocery Delivery market, the number of users is expected to reach 2.6m users by 2029, with a user penetration rate of 10.1% in 2024.
The online food delivery market in Cambodia is seeing a surge in demand, driven by the country's growing urban population and increasing reliance on technology.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The food delivery market in Cambodia has been experiencing significant growth in recent years.

Customer preferences: Cambodian customers are increasingly turning to online food delivery services due to the convenience and time-saving benefits they offer. In addition, the COVID-19 pandemic has further accelerated this trend as more people are opting for contactless delivery options. Customers are also showing a preference for a wider variety of food options and faster delivery times.

Trends in the market: One trend in the Cambodian food delivery market is the rise of local players. While international players such as GrabFood and Foodpanda have a presence in the market, local players such as Meal Temple and Nham24 have been gaining popularity due to their ability to cater to local tastes and preferences. Another trend is the increasing use of technology to improve the delivery experience, such as real-time tracking and chat support.

Local special circumstances: Cambodia's food delivery market is unique due to the country's cuisine and cultural preferences. Cambodian cuisine is heavily influenced by neighboring countries such as Thailand and Vietnam, with a focus on fresh herbs and spices. In addition, Cambodian customers have a preference for cash payments and a distrust of online payment methods, which has led to some players offering cash-on-delivery options.

Underlying macroeconomic factors: Cambodia's economy has been growing steadily in recent years, with a focus on the services sector. This has led to an increase in disposable income and a growing middle class, which has contributed to the growth of the food delivery market. However, the market is still relatively nascent compared to other countries in the region, which presents opportunities for further growth and expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.