Platform Delivery - Southeast Asia

Southeast Asia

Highlights

The revenue in the Platform Delivery market in Southeast Asia is projected to reach US$8.37bn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 6.41%, resulting in a projected market volume of US$11.42bn by 2029.
By 2029, the number of users in the Platform Delivery market is expected to amount to 92.0m users.
The user penetration is projected to be 10.9% in 2024 and is expected to increase to 12.8% by 2029.
The average revenue per user (ARPU) is expected to be US$110.30.
In global comparison, the highest revenue in the Platform Delivery market is expected to be generated China, reaching US$166.80bn in 2024.
China also has the highest user penetration rate in the Platform Delivery market, projected to be 52.8%.
In Southeast Asia, the platform delivery market is booming with rapid adoption and fierce competition, especially in countries like Indonesia and Vietnam.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Platform Delivery market in Southeast Asia has been rapidly growing in recent years, driven by the region's increasing internet penetration and the rise of e-commerce.

Customer preferences: Customers in Southeast Asia are becoming more accustomed to the convenience of online shopping and are increasingly demanding faster and more efficient delivery options. This has led to a rise in demand for platform delivery services that offer real-time tracking and fast delivery times. Additionally, customers in the region are also becoming more environmentally conscious and are seeking out eco-friendly delivery options.

Trends in the market: In Indonesia, the Platform Delivery market is dominated by local players due to their ability to navigate the country's complex logistics infrastructure. These players have been expanding their services to include not only food delivery but also grocery and medicine delivery. In Thailand, the market is being driven by the increasing popularity of online shopping and the rise of e-commerce platforms. As a result, there has been a surge in demand for last-mile delivery services. In the Philippines, the market is highly competitive with a number of players offering a range of delivery options, from same-day to next-day delivery.

Local special circumstances: One of the key challenges facing the Platform Delivery market in Southeast Asia is the region's complex logistics infrastructure. Many countries in the region have poor road networks and a lack of proper addressing systems, which can make it difficult for delivery companies to operate efficiently. Additionally, the region's diverse cultural and linguistic landscape can also pose challenges for companies looking to expand across multiple countries.

Underlying macroeconomic factors: The rise of the Platform Delivery market in Southeast Asia can be attributed to a number of underlying macroeconomic factors. Firstly, the region's growing middle class has led to an increase in disposable income, which has resulted in higher levels of online shopping. Secondly, the region's high mobile penetration rates have made it easier for customers to access online shopping platforms and place orders. Finally, the COVID-19 pandemic has accelerated the shift towards e-commerce and has led to an increase in demand for delivery services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.