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Quick Commerce - Southeast Asia

Southeast Asia
  • Revenue in the Quick Commerce market market is projected to reach US$5.46bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.62%, resulting in a projected market volume of US$7.33bn by 2029.
  • In the Quick Commerce market, the number of users is expected to amount to 63.8m users by 2029.
  • User penetration will be 7.3% in 2025 and is expected to hit 8.9% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$106.73.
  • In global comparison, most revenue will be generated China (US$92.68bn in 2025).
  • With a projected rate of 23.9%, the user penetration in the Quick Commerce market is highest China.

Definition:

The Quick Commerce market focuses on online grocery delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir and Glovo). In this case, the platform handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players advertise to deliver in under 30 minutes.

Additional Information

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.
In-Scope
  • Online grocery orders where the advertised delivery time is under 3 hours such as Instacart
  • Companies typically operate their own small stores (dark/cloud stores) such as Walmart's Pickup & Delivery Centers
  • Online orders where a personal shopper picks and delivers grocery items such as Shipt
Out-Of-Scope
  • Local supermarkets such as Kroger or Safeway that do not offer quick delivery services for groceries within a short timeframe
  • Meal kit services such as Blue Apron and HelloFresh, providing meal kits with fresh ingredients and chef-designed recipes for cooking at home
  • Ready-to-eat meal delivery services such as Freshly and Daily Harvest, delivering fully cooked meals without the need for cooking
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Grocery Delivery: market data & analysis
Study Details

    Revenue

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    Quick Commerce, also known as Q-Commerce, is a rapidly growing market in Southeast Asia. This market is characterized by the ability to deliver products to customers within hours of placing an order. The rise of Q-Commerce is driven by several factors, including customer preferences, local special circumstances, and underlying macroeconomic factors.

    Customer preferences:
    In Southeast Asia, customers are increasingly looking for convenience and speed in their shopping experiences. This has led to a rise in demand for Q-Commerce services, as customers can receive their orders quickly and easily. Additionally, customers are becoming more comfortable with online shopping, which has further fueled the growth of Q-Commerce.

    Trends in the market:
    The Q-Commerce market in Southeast Asia is characterized by a number of trends. One trend is the rise of on-demand delivery services, which allow customers to receive their orders within hours of placing them. Another trend is the growth of mobile commerce, which has made it easier for customers to shop online and receive their orders quickly. Finally, there is a trend towards the use of technology and data analytics to optimize the delivery process and improve the customer experience.

    Local special circumstances:
    There are several local special circumstances that are driving the growth of Q-Commerce in Southeast Asia. One is the region's high population density, which makes it easier for delivery companies to reach large numbers of customers quickly. Another is the region's large and growing middle class, which has more disposable income and is increasingly looking for convenience and speed in their shopping experiences. Finally, there is a growing trend towards urbanization in Southeast Asia, which is leading to more people living in cities and needing fast and convenient delivery services.

    Underlying macroeconomic factors:
    There are several underlying macroeconomic factors that are driving the growth of Q-Commerce in Southeast Asia. One is the region's strong economic growth, which is creating more disposable income and driving demand for convenience and speed in shopping experiences. Another is the region's growing e-commerce market, which is providing a platform for Q-Commerce companies to reach customers. Finally, there is a growing trend towards digitalization in Southeast Asia, which is making it easier for Q-Commerce companies to reach customers and optimize their delivery processes.In conclusion, the Q-Commerce market in Southeast Asia is growing rapidly, driven by customer preferences, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is likely that we will see further innovation and growth in this exciting and dynamic sector.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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