Dating Services

Revenue in the Dating Services market is projected to reach US$231.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.38%, resulting in a projected market volume of US$248.10m by 2029.
The Matchmaking market has a projected market volume of US$136.50m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$6.73 in 2024.
In the Dating Services market, the number of users is expected to amount to 42.3m users by 2029.
User penetration in the Dating Services market will be at 5.0% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Southeast Asia is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Dating Services market in Southeast Asia have shifted towards online platforms and mobile applications. This can be attributed to the increasing popularity of smartphones and the convenience they offer in connecting people. Additionally, the younger population in Southeast Asia is more open to the idea of online dating, creating a larger customer base for dating service providers. Trends in the market include the rise of niche dating platforms catering to specific interests or demographics. This allows users to find like-minded individuals and increases the chances of finding a compatible partner. Furthermore, there is a growing demand for personalized matchmaking services, where professional matchmakers assist individuals in finding their ideal partners. This trend is driven by the desire for more accurate and efficient matchmaking, especially among busy professionals who have limited time for traditional dating methods. Local special circumstances also play a role in the development of the Dating Services market in Southeast Asia. Cultural norms and values influence the dating preferences of individuals in the region. For example, arranged marriages are still prevalent in some Southeast Asian countries, but there is also a growing acceptance of alternative dating methods. Additionally, the high population density in urban areas creates a demand for dating services that can help individuals navigate the crowded dating scene and find compatible partners. Underlying macroeconomic factors, such as increasing disposable income and urbanization, contribute to the growth of the Dating Services market in Southeast Asia. As more people move to urban areas and have higher incomes, they are more likely to seek out dating services to enhance their social lives and find romantic partners. Furthermore, the growing middle class in the region has more disposable income to spend on leisure activities, including dating services. In conclusion, the Dating Services market in Southeast Asia is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Online platforms and mobile applications are becoming increasingly popular, niche dating platforms are on the rise, and personalized matchmaking services are in demand. Cultural norms and values, as well as high population density, shape the market in the region. Increasing disposable income and urbanization contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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