The Southeast Asian region has experienced a significant shift in the retail delivery market in the past few years, with the rise of e-commerce and the growth of the middle class.
Customer preferences: Due to the fast-paced lifestyle of Southeast Asian consumers, convenience and speed have become the primary factors in their choice of retail delivery. Consumers are increasingly demanding same-day and next-day deliveries, and are willing to pay a premium for these services. Additionally, the rise of e-commerce has led to an increase in demand for cashless payment options and real-time tracking of deliveries.
Trends in the market: In Indonesia, the largest economy in Southeast Asia, the retail delivery market has seen significant growth due to the country's large population and increasing internet penetration. Same-day and next-day deliveries have become increasingly popular, with many e-commerce companies offering these services to remain competitive. In Thailand, the rise of the middle class has led to an increase in demand for premium delivery services, such as white-glove delivery and installation services. In Vietnam, the retail delivery market has seen significant growth due to the country's young population and increasing internet penetration. Cash on delivery remains the most popular payment option in the country, although digital payments are becoming increasingly common.
Local special circumstances: In the Philippines, the retail delivery market has been hampered by the country's poor infrastructure, particularly in rural areas. This has led to a lack of reliable delivery options in these areas, with many consumers having to travel long distances to pick up their purchases. In Malaysia, the retail delivery market has been impacted by the country's strict regulations on foreign e-commerce companies. These regulations have made it difficult for foreign companies to enter the market, leading to a lack of competition and higher prices for consumers.
Underlying macroeconomic factors: The rise of the middle class in Southeast Asia has been a key driver of growth in the retail delivery market. As more consumers enter the middle class, they have more disposable income to spend on e-commerce purchases and are increasingly demanding premium delivery services. Additionally, the increasing internet penetration in the region has made it easier for consumers to shop online and has led to a rise in demand for retail delivery services. However, the lack of reliable infrastructure in some countries, such as the Philippines, remains a challenge for the industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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