Hungary's Platform Delivery market is experiencing significant growth in recent years. The market is being driven by various factors such as increasing internet penetration, rising demand for online shopping, and the growth of e-commerce platforms.
Customer preferences: Hungarian customers are increasingly turning to online shopping, which is driving the growth of the Platform Delivery market. Customers prefer online shopping due to its convenience, wide range of products, and competitive prices. The younger generation is particularly drawn to online shopping, and this trend is expected to continue as the younger generation becomes the dominant consumer group.
Trends in the market: One of the major trends in the Hungarian Platform Delivery market is the growth of e-commerce platforms. The number of e-commerce platforms in Hungary has increased significantly in recent years, and this has led to increased competition in the market. As a result, e-commerce platforms are offering more delivery options to customers, including same-day and next-day delivery, to stay competitive.Another trend in the market is the increasing use of technology to improve the delivery process. Delivery companies are using innovative technologies such as drones and robots to deliver packages more efficiently and quickly. This trend is expected to continue as companies look for ways to offer faster and more efficient delivery services to customers.
Local special circumstances: Hungary's geographic location makes it an attractive location for logistics companies. The country is located at the crossroads of major trade routes, and this makes it an ideal location for companies looking to expand their operations in the region. Additionally, Hungary has a well-developed transport infrastructure, which makes it easier for logistics companies to transport goods across the country.
Underlying macroeconomic factors: Hungary's economy has been growing steadily in recent years, and this has had a positive impact on the Platform Delivery market. The country's GDP growth rate has been consistently above the EU average, and this has led to increased consumer spending. Additionally, Hungary has a highly skilled workforce, which makes it an attractive location for foreign companies looking to expand their operations in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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