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Food - Hungary

Hungary
  • Revenue in the Food Market is projected to reach US$223.64m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.69%, resulting in a projected market volume of US$300.81m by 2029.
  • With a projected market volume of US$349.20bn in 2025, most revenue is generated China.
  • In the Food Market, the number of users is expected to amount to 2.5m users by 2029.
  • User penetration will be 22.4% in 2025 and is expected to hit 26.2% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$111.92.

Definition:

The eCommerce Food market is a sector of online retailing that focuses on selling food-related products through digital channels. The purpose of eCommerce Food is to provide consumers with a convenient and accessible way to purchase groceries and specialty food items.

The relevance of the eCommerce Food market lies in its ability to offer consumers a fast and easy way to order groceries and food products from the comfort of their own homes. It also provides a solution for people with busy lifestyles, limited mobility, or living in remote areas to access a wide range of products and brands that may not be available in their local stores.

The eCommerce Food market has experienced significant growth in recent years, driven by factors such as the increasing availability of high-quality food products, changing consumer preferences, and the COVID-19 pandemic, which has led to a surge in online grocery shopping and home cooking.

Examples of successful eCommerce Food businesses include Instacart, which partners with local grocery stores to deliver groceries to customers' homes. Additionally, online marketplaces like Amazon and Walmart have expanded their grocery offerings, providing consumers with more options for ordering groceries online.

Structure:

The eCommerce market for Food consists of thirteen different markets:

  • The Baby Food market contains the online sales of food products specifically designed for babies and toddlers.
  • The Bread & Cereal Products market includes the digital sale of fresh bread and bread rolls, rice, pasta, breakfast cereals, and other cereal products such as flour, baking flour, semolina, couscous, and bulgur.
  • The Confectionery & Snacks market contains the digital sales of sweet and savory food items (e.g., sugar confectionery, ice cream, preserved pastry goods, cakes, cookies, and crackers) and salty food (e.g., potato chips, tortilla chips, pretzels).
  • The Convenience Food market comprises digital sales of a very narrowly defined range of goods, such as ready-to-eat meals and soups.
  • The Dairy Products & Eggs market includes fresh milk, chicken eggs and other types of eggs, yogurt, cheese and other dairy products such as preserved and powdered milk, cream, non-dairy milk stitutes, curdled milk, yogurt drinks, lactose-free milk, probiotic milk drinks, and fortified milk.
  • The Fish & Seafood market contains the online sales of fresh, frozen, and processed fish and seafood.
  • The Fruits & Nuts market comprises the online sale of fresh fruits (e.g., apples, pears, bananas, berries, grapes, citrus fruits, peaches, mangos, pineapples, plums, and kiwis), frozen and processed fruits (e.g., canned, dried, and frozen cut fruits), and nuts (e.g., almonds, peanuts, hazelnuts, pistachios).
  • The Meat market includes digital sales of fresh meat (e.g., beef, pork, poultry, and mutton) and processed meat (e.g., ham, bacon, sausages, cold cuts, and roasted meat).
  • The Oils & Fats market contains online sales of butter, margarine, edible oils (e.g., olive, sunflower, palm, soybean, and coconut oil), as well as other oils and fats.
  • The Sauces & Spices market comprises digital sale of complementary flavors used during the food preparation process, including ketchup, other sauces, spices, and culinary herbs.
  • The Spreads & Sweeteners market includes the online sale of jams and marmalade, chocolate spreads, peanut butter, honey, sugar, and artificial sweeteners.
  • The Vegetables market contains online sales of fresh vegetables (e.g., tomatoes, potatoes, leafy vegetables, onions, root vegetables and mushrooms, pumpkins, eggplants, zucchinis, cucumbers, paprikas, bamboo shoots, and legumes) as well as processed, preserved, and frozen vegetables.
  • The Pet Food market contains the online sales of pet food products, including dry and wet food, treats, and supplements for various types of pets such as dogs, cats, birds, and small animals.

Additional Information:

Food comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo, and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

In-Scope
  • Fresh food delivery through online supermarket such as Walmart
  • Fresh food grocery delivery or pickup such as Instacart
  • Pet food products though plaforms such as Chewy
Out-Of-Scope
  • Processed food through platforms as Just Eat, Uber Eats
  • Food supplements such as MyProtein
  • Out-of-home consumption such as Starbucks
  • Baby food such as Little Spoon
Food eCommerce: market data & analysis - Cover

Market Insights report

Food eCommerce: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS

    Revenue

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Sep 2024

    SOURCE: Statista Market Insights

    Key Players

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Food eCommerce market in Hungary is experiencing moderate growth, fueled by factors such as changing consumer preferences, an increasing demand for convenience, and a greater focus on health and quality in food choices, enhancing online shopping experiences.

    Customer preferences:
    Hungarian consumers are increasingly prioritizing sustainability and local sourcing in their food purchases, reflecting a growing environmental consciousness and a cultural appreciation for regional products. This shift is also evident among younger demographics, who favor brands that align with their values on ethical consumption. Additionally, the rise of urban living has led to an increased demand for ready-to-eat healthy meal options and gourmet products, catering to busy lifestyles while maintaining a focus on quality and nutrition in food choices.

    Trends in the market:
    In Hungary, the food eCommerce market is experiencing a notable rise in demand for sustainable and locally sourced products, driven by consumers' heightened environmental awareness and preference for regional specialties. The trend is particularly pronounced among younger buyers who seek ethical brands that reflect their values. Concurrently, the urban population is fostering a surge in demand for convenient, ready-to-eat healthy meal options and gourmet items that cater to fast-paced lifestyles. These developments present significant opportunities for industry stakeholders to innovate and align their offerings with evolving consumer preferences.

    Local special circumstances:
    In Hungary, the food eCommerce market is shaped by a rich culinary heritage and a strong emphasis on regional products, influenced by the country's diverse agricultural landscape. Traditional Hungarian cuisine, characterized by unique flavors and ingredients, drives consumer interest in local specialties. Additionally, regulatory support for organic farming and sustainability initiatives encourages eco-conscious purchasing. The urbanization trend further intensifies the demand for efficient delivery services, aligning with the fast-paced lifestyles of city dwellers who value convenience and quality.

    Underlying macroeconomic factors:
    The food eCommerce market in Hungary is significantly influenced by macroeconomic factors such as consumer spending patterns, inflation rates, and the overall economic environment. With Hungary's steady GDP growth and improving employment rates, disposable incomes have risen, encouraging greater spending on food products online. Additionally, inflationary pressures may shift consumer preferences towards value-oriented purchases and local products, which are often perceived as fresher and more sustainable. The government's fiscal policies, including support for digital infrastructure and eCommerce initiatives, further bolster market growth, enabling businesses to enhance their online offerings and streamline logistics, catering to the evolving preferences of Hungarian consumers.

    Sales Channels

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Users

    MOST_RECENT_UPDATE: Aug 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

    Modeling approach / Market size:

    Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

    Ecommerce

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    Food eCommerce: market data & analysis - BackgroundFood eCommerce: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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