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Quick Commerce - Hungary

Hungary
  • Revenue in the Quick Commerce market market is projected to reach US$45.89m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 5.93%, resulting in a projected market volume of US$57.77m by 2029.
  • In the Quick Commerce market, the number of users is expected to amount to 994.9k users by 2029.
  • User penetration will be 8.0% in 2025 and is expected to hit 10.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$57.89.
  • In global comparison, most revenue will be generated China (US$92.68bn in 2025).
  • With a projected rate of 23.9%, the user penetration in the Quick Commerce market is highest China.

Definition:

The Quick Commerce market focuses on online grocery delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir and Glovo). In this case, the platform handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players advertise to deliver in under 30 minutes.

Additional Information

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.
In-Scope
  • Online grocery orders where the advertised delivery time is under 3 hours such as Instacart
  • Companies typically operate their own small stores (dark/cloud stores) such as Walmart's Pickup & Delivery Centers
  • Online orders where a personal shopper picks and delivers grocery items such as Shipt
Out-Of-Scope
  • Local supermarkets such as Kroger or Safeway that do not offer quick delivery services for groceries within a short timeframe
  • Meal kit services such as Blue Apron and HelloFresh, providing meal kits with fresh ingredients and chef-designed recipes for cooking at home
  • Ready-to-eat meal delivery services such as Freshly and Daily Harvest, delivering fully cooked meals without the need for cooking
Online Food Delivery
Online Food Delivery
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Grocery Delivery: market data & analysis - Cover

Market Insights report

Grocery Delivery: market data & analysis
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    methodology
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    Revenue

    NOTES: Data reflects market impacts of the Russia-Ukraine war.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    NOTES: Data reflects market impacts of the Russia-Ukraine war.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    Hungary's Quick Commerce market is experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

    Customer preferences:     Hungarian consumers are increasingly turning to Quick Commerce platforms for their convenience and speed. With busy lifestyles and a desire for instant gratification, customers are looking for fast and reliable delivery options. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping and delivery services, further fueling the demand for Quick Commerce platforms in Hungary.

    Trends in the market:     The Quick Commerce market in Hungary is becoming increasingly competitive, with both local and international players entering the market. These platforms are leveraging innovative technologies such as artificial intelligence and machine learning to optimize their operations and provide a seamless customer experience. Additionally, there is a growing trend towards sustainability and eco-friendliness, with many Quick Commerce platforms in Hungary offering green delivery options such as electric bikes and scooters.

    Local special circumstances:     One of the unique characteristics of the Quick Commerce market in Hungary is the prevalence of small local businesses. Many of these businesses are leveraging Quick Commerce platforms to reach a wider customer base and compete with larger retailers. Additionally, the Hungarian government has implemented policies to support the growth of small businesses, which has further encouraged the adoption of Quick Commerce platforms.

    Underlying macroeconomic factors:     Hungary's growing economy and high internet penetration rate have created a favorable environment for the Quick Commerce market to thrive. Additionally, the country's central location in Europe and its membership in the European Union have made it an attractive market for international Quick Commerce players looking to expand their operations. However, the market is not without challenges, including regulatory hurdles and the need to balance growth with profitability.

    Users

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

    Ecommerce

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    Grocery Delivery: market data & analysis - BackgroundGrocery Delivery: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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