Skip to main content
  1. Market Insights
  2. Ecommerce
  3. Online Food Delivery
  4. Grocery Delivery

Meal Kit Delivery - Worldwide

Worldwide
  • Revenue in the Meal Kit Delivery market market is projected to reach US$16.12bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.39%, resulting in a projected market volume of US$20.65bn by 2029.
  • In the Meal Kit Delivery market, the number of users is expected to amount to 30.5m users by 2029.
  • User penetration will be 0.3% in 2025 and is expected to hit 0.4% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$642.10.
  • In global comparison, most revenue will be generated United States (US$6.14bn in 2025).
  • With a projected rate of 7.6%, the user penetration in the Meal Kit Delivery market is highest New Zealand.

Definition:

Meal kits are pre-packaged boxes of ingredients and recipes that are delivered to customers' homes. Each kit includes all of the ingredients needed to make a specific meal, along with step-by-step instructions for preparing the dish. The idea behind meal kits is to make it easy for people to cook delicious, healthy meals at home without having to plan and shop for ingredients themselves. Many meal kit companies offer a range of dishes to choose from, and some also offer options for specific dietary needs, such as vegetarian or gluten-free meals.

Additional Information

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.
In-Scope
  • Meal kit services such as Blue Apron and HelloFresh, providing meal kits with fresh ingredients and chef-designed recipes for cooking at home
  • Subscription-based meal kit options such as Home Chef and EveryPlate, offering customizable meal kits with various dietary preferences and flexible subscription plans
  • Specialized meal kit services like Green Chef and Sun Basket, focusing on organic and specialty diets with pre-portioned ingredients and recipes
Out-Of-Scope
  • Ready-to-eat meal delivery services such as Freshly and Daily Harvest, delivering fully cooked meals without the need for cooking
  • Grocery delivery services like Instacart and Amazon Fresh, which provide groceries but not in the form of pre-portioned meal kits with recipes
  • Restaurant delivery services such as Uber Eats and Grubhub, focusing on delivering ready-to-eat meals from restaurants rather than meal kits for home cooking
Online Food Delivery
Online Food Delivery
XMO_RELATED_MARKETS
Grocery Delivery: market data & analysis - Cover

Market Insights report

Grocery Delivery: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS
    methodology
    DOWNLOAD_PDF_TEXTXMI_FAQ_AND_ADDITIONAL_INFO

    Revenue

    NOTES: Data reflects market impacts of the Russia-Ukraine war.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    NOTES: Data reflects market impacts of the Russia-Ukraine war.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Meal Kit Delivery market has been rapidly growing in recent years due to the convenience it offers to consumers who want to cook their own meals at home with minimal effort.

    Customer preferences:     Customers are increasingly looking for healthy and convenient meal options that can be prepared quickly and easily. Meal kit delivery services provide customers with pre-portioned ingredients and recipe cards, making it easy to cook a healthy meal at home without the hassle of grocery shopping and meal planning.

    Trends in the market:     In the United States, the Meal Kit Delivery market has been growing rapidly due to the busy lifestyles of consumers who want to eat healthy but do not have the time to plan and prepare meals. The market is also driven by the increasing popularity of cooking shows and food blogs that have inspired consumers to try new recipes at home. In Europe, the market is growing due to the increasing demand for organic and locally sourced ingredients. In Asia, the market is still in its early stages but is expected to grow rapidly due to the increasing popularity of Western cuisine and the growing middle class.

    Local special circumstances:     In the United States, the Meal Kit Delivery market is dominated by a few major players such as Blue Apron, HelloFresh, and Plated. These companies offer a variety of meal options and cater to different dietary restrictions. In Europe, the market is more fragmented with many small local players offering niche meal options. In Asia, the market is still in its early stages with a few major players such as Cookit and Freshbox offering meal kit delivery services.

    Underlying macroeconomic factors:     The Meal Kit Delivery market is driven by changing consumer preferences and the increasing demand for healthy and convenient meal options. The market is also influenced by macroeconomic factors such as income levels, urbanization, and technological advancements. As income levels rise, consumers are willing to spend more on healthy and convenient meal options. Urbanization has also played a role in the growth of the market as consumers living in cities have less time to cook and are more likely to order meal kit delivery services. Technological advancements have made it easier for companies to offer meal kit delivery services and for consumers to order and track their deliveries.

    Users

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. Gross merchandise value is calculated prior to the deduction of any fees or expenses..

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and internet penetration.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

    Ecommerce

    XMO_REPORT_PROMO_HEADLINE

    Grocery Delivery: market data & analysis - BackgroundGrocery Delivery: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.