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Grocery Delivery - Hungary

Hungary
  • Revenue in the Grocery Delivery market is projected to reach US$412.91m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 10.84%, resulting in a projected market volume of US$623.29m by 2029.
  • The Retail Delivery market has a projected market volume of US$367.02m in 2025.
  • In global comparison, most revenue will be generated United States (US$327.91bn in 2025).
  • The average revenue per user (ARPU) in the Grocery Delivery market is projected to amount to US$170.99 in 2025.
  • In the Grocery Delivery market, the number of users is expected to amount to 3.0m users by 2029.
  • User penetration in the Grocery Delivery market will be at 24.5% in 2025.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.
In-Scope
  • Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, whether ordered via a platform such as Instacart or a retailer website such as Walmart
  • Online Grocery orders and delivery are both carried out by a retailer such as Walmart
  • Online orders that are picked up in the supermarket such as Instacart or operating ghost warehouses and delivery logistics such as Flink. Online orders of recipe boxes where the ingredients are already preportioned such as HelloFresh
Out-Of-Scope
  • Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform such Delivery Hero and JUET EAT Takeaway or a restaurant website such as Domino's
Online Food Delivery
Online Food Delivery
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Grocery Delivery: market data & analysis - Cover

Market Insights report

Grocery Delivery: market data & analysis
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    methodology
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    Revenue

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    Hungary, a country located in Central Europe, has seen a significant rise in the demand for grocery delivery services in recent years.

    Customer preferences:     Hungarian customers are increasingly turning to online grocery shopping and delivery services due to the convenience and time-saving benefits they offer. With the rise of e-commerce and digitalization, customers are looking for ways to shop for groceries from the comfort of their own homes. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as more customers are opting for contactless delivery options.

    Trends in the market:     The Hungarian grocery delivery market has become increasingly competitive, with both traditional supermarkets and online retailers expanding their delivery services. Major players in the market include Tesco, Auchan, and Spar, as well as online retailers such as Rendelj.hu and NetPincér. These companies are investing in technology and logistics to improve their delivery services, such as offering same-day delivery and expanding their product ranges.

    Local special circumstances:     One unique aspect of the Hungarian grocery delivery market is the popularity of online food ordering platforms. These platforms, such as NetPincér and Wolt, allow customers to order food from local restaurants and have it delivered to their homes. This trend has also extended to grocery delivery, with some online retailers partnering with local grocery stores to offer a wider range of products to customers.

    Underlying macroeconomic factors:     The Hungarian economy has been growing steadily in recent years, with a focus on innovation and technology. This has led to increased investment in e-commerce and logistics infrastructure, which has helped to drive the growth of the grocery delivery market. Additionally, the COVID-19 pandemic has highlighted the importance of digitalization and contactless delivery options, which has further accelerated the growth of the market.

    Users

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

    Ecommerce

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    Grocery Delivery: market data & analysis - BackgroundGrocery Delivery: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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