Hungary, a country located in Central Europe, has seen a significant rise in the demand for grocery delivery services in recent years.
Customer preferences: Hungarian customers are increasingly turning to online grocery shopping and delivery services due to the convenience and time-saving benefits they offer. With the rise of e-commerce and digitalization, customers are looking for ways to shop for groceries from the comfort of their own homes. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as more customers are opting for contactless delivery options.
Trends in the market: The Hungarian grocery delivery market has become increasingly competitive, with both traditional supermarkets and online retailers expanding their delivery services. Major players in the market include Tesco, Auchan, and Spar, as well as online retailers such as Rendelj.hu and NetPincér. These companies are investing in technology and logistics to improve their delivery services, such as offering same-day delivery and expanding their product ranges.
Local special circumstances: One unique aspect of the Hungarian grocery delivery market is the popularity of online food ordering platforms. These platforms, such as NetPincér and Wolt, allow customers to order food from local restaurants and have it delivered to their homes. This trend has also extended to grocery delivery, with some online retailers partnering with local grocery stores to offer a wider range of products to customers.
Underlying macroeconomic factors: The Hungarian economy has been growing steadily in recent years, with a focus on innovation and technology. This has led to increased investment in e-commerce and logistics infrastructure, which has helped to drive the growth of the grocery delivery market. Additionally, the COVID-19 pandemic has highlighted the importance of digitalization and contactless delivery options, which has further accelerated the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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