The Meal Delivery market in Australia has been growing steadily in recent years, driven by changing consumer preferences and advancements in technology.
Customer preferences: Australians are increasingly turning to meal delivery services for convenience and time-saving purposes, particularly in urban areas where busy lifestyles are common. The younger generation, in particular, is showing a preference for healthy and sustainable food options, leading to a rise in demand for meal delivery services that offer organic, plant-based, and locally sourced ingredients.
Trends in the market: One of the major trends in the Australian Meal Delivery market is the rise of subscription-based models, where customers can sign up for regular deliveries of meals, snacks, or groceries. This model provides convenience and cost savings for customers, while also providing meal delivery companies with a reliable stream of revenue. Another trend is the use of technology to improve the ordering and delivery process, such as mobile apps, online ordering systems, and real-time tracking of deliveries.
Local special circumstances: The Australian Meal Delivery market is unique in that it is heavily influenced by the country's geography and climate. With much of the population concentrated in urban areas along the coast, meal delivery companies must navigate long distances and varying weather conditions to ensure timely and fresh deliveries. Additionally, Australia's multicultural population has led to a diverse range of cuisines and dietary preferences, which meal delivery companies must cater to in order to remain competitive.
Underlying macroeconomic factors: The growth of the Meal Delivery market in Australia can also be attributed to broader macroeconomic factors, such as rising disposable incomes, increasing urbanization, and a shift towards a service-based economy. As more Australians work longer hours and prioritize convenience, the demand for meal delivery services is likely to continue to grow, presenting opportunities for new entrants and existing players alike.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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